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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

Research: 39% of US watch live content through streamers

Apple’s HomeView could reshape smart home expectations, Parks Associates says

A third of U.S. adults would rather watch show highlights than full episodes: Survey

Parks: 39% of U.S. Internet Households Watch Live Events – Sports on Streaming Services

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