Providing Market Intelligence for 40 Years

In The News

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices, according to new research from Parks Associates.

New households are entering the smart home market with just one or two devices, which is bringing down the average number of smart home devices owned. However, Jennifer Kent, vice president of research at Parks Associates, says that is an overall positive result.

“The security industry is a strong channel for smart home devices and new services, with many opportunities to connect different ecosystems through the security system platform,” Kent says in a LinkedIn post.

Parks Associates’ research also shows that 13% own a smart light bulb, and 6% have a smart lighting control system.

From the article, "30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows" by Zachary Comeau

Previously In The News

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...