Register

I agree with the Privacy Policy

Ad Exchanger

As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?

June 21, 2015

Good business practice means providing consumers the means to opt out. Yet, consumers often don’t, either because they don’t know how or don’t even know it’s an option.

In 2010, the Digital Advertising Alliance launched the AdChoices icon, designed to give consumers greater visibility into when they were encountering targeted ads. But Parks Associates research found that the AdChoices icon was only recognizable by 6% of survey participants in 2013, up from 5% in 2011.

From the article "As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?" by Liz Rowley.

Previously In The News

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers...

Marketing Finds Its Voice

The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will ac...

‹
1
2