IoT & The Smart Home Ecosystem: Mass Market Adoption

ULE Alliance - 2015 IoT Webcast - Parks Associates

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Co-hosted by ULE Alliance and Parks Associates

The competitive landscape of the smart home is changing—16% of U.S. broadband households own a smart home device, and adoption will rise rapidly, with nearly 40% planning to buy a smart home device in 2015.

New entrants are bringing innovative products to market, creating new uses cases in home automation, controls, energy management, lighting, and security.

Multiple service providers are selling various products and services, and all solutions will need to work together to create mass-market adoption of the smart home.

This webcast discusses the challenges and opportunities in designing and deploying interoperable smart home solutions, the need for industry-backed standards, and the transformative power of value-added services and their associated technologies in the smart home market.

  • Interoperability challenges for mass-market adoption
  • The role of audio and video analytics in the smart home
  • Solutions that will drive the smart home market beyond early adopters
  • Home control products and services leading the market
  • The underlying standards and technologies necessary to drive adoption


Avi Barel, Director Business Development, ULE Alliance

Chris Conrad, Director of Product Marketing, VTech

Nicholas Monaco, Director of Merchandising, Panasonic

Oliver Stahl, Head of Sales Development & Strategy, Gigaset

Moderator: Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates


Avi Barel, Director Business Development, ULE Alliance

Avi Barel - ULE Alliance - Parks Associates webcast

Avi has served as business development director at the ULE Alliance since 2013. He has over 30 years experience in the semiconductor industry. Before joining the ULE Alliance, he served as Corporate VP of Sales at DSP Group for eight years. Beforehand he held variety of engineering and business management positions at National Semiconductor, Winbond and other companies. He has an M.Sc. degree in Computer Science from Hebrew University, Jerusalem.

Chris Conrad, Director of Product Marketing, VTech

Parks Associates webcast - VTech


Oliver Stahl, Head of Sales Development & Strategy, Gigaset

Parks Associates webcast - Gigaset

Oliver Stahl is currently the Head of Sales Development & Strategy at Gigaset AG Munich. Prior to this position, he was Head of Strategy & Projects and Head of Consumer & Market Intelligence with Gigaset. He previously held positions with Siemens AG Munich. Oliver Stahl has an EMBA in Marketing.

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Parks Associates - Tom Kerber

Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom authors numerous reports on energy management and home controls covering the evolution of technology, partnership opportunities, and new business models. Tom’s work at Parks Associates includes managing consumer surveys that track trends and market opportunities and enable insightful evidence-based forecasting for energy, security, and home controls. Tom speaks frequently at key industry events, and his views are sought out by national press organizations and publications.

Tom has done extensive consulting with electric utilities operating in a variety of regulator structures and numerous firms within the smart home ecosystem. Recent utility engagements include defining the home area network roadmap for a California IOU, updating the consumer engagement strategy for a traditional vertically integrated IOU, providing consumer and industry analysis to refine EE and DR programs for an IOU in a restructured market, and providing insights on the evolution of the connected home for a large Midwest IOU. Tom has also led projects for many Fortune 500 companies, helping clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

Prior to working at Parks Associates, Tom worked as director of engineering and director of product management in multiple industries. Tom began his career in the U.S. Navy nuclear power program on submarines. He holds a Bachelor of Science degree from the U.S. Naval Academy in systems engineering and a master's in software engineering from the University of Texas.

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