Parks Associates' Security Dealer Survey analyzes a wide variety of trends relevant to security dealers, including top challenges in the business environment, intended product offerings, and factors related to interactive services.

This research presents and analyzes the results of a survey of installers/dealers employed by security firms installing security systems in U.S. households. It quantifies the dealers’ view of security market performance, with data compared across multiple surveys fielded between 2013 and 2017, and analyzes competitive pressures, industry conditions, and new trends, including the addition of smart home and interactive technologies.

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About the Research

Notes on Methodology

Charts & Statistical Information

Industry Insight

Biggest Business Challenges (Q3/17)

Key Findings and Market Impact

Methodology, Basic Respondent Firmographics and Security Dealer Screening

Methodology & Timing

Residential vs. Non-Residential Security System Unit Sales (Q3/17)

Types of Residential Systems Sold (Q3/17)

Top Five Business Regions (2013 - 2017)

Business Regions - Cont. (2013 - 2017)

Decision Making in Selecting Residential Hardware Brands (2013 - 2017)

Role in Selecting Monitoring Affiliations (2013 - 2017)

Annual Revenues (2012 - 2017)

Changes in Residential Revenues (2015 - 2017)

2016 Residential Security Revenue (Q3/17)

Percentage of Residential Security System Unit Sales in Housing Types (Q3/17)

Number of Residential Security Systems Installed Per Month (2015 - 2017)

Average Number of Residential Security Systems Installed Per Month (2014 - 2017)

Survey Results: Monitoring, System Pricing, and Interactive Services

Offering Professional Monitoring Services (2013 - 2017)

Type of Residential Security Service Offered (2015 - 2017)

Security System Installations with Smart Control Features (2014 - 2017)

Percentage of Residential Security System Sales (Q3/17)

Percentage of Residential System Installations Including a Smart Home Device (Q3/17)

Percentage of Security System Sales Including Smart Home Devices (Q3/17)

Security System Installations Including Smart Home Devices

Average Upfront Price for Security Systems (Q3/17)

Average Price for Basic Residential Security System (2013 - 2017)

Average Price of Smart Home Control (2013 - 2017)

Average Monthly Fees for Professional Monitoring Services (Q3/17)

Professional Monitoring Service ARPU (2014 - 2017)

Survey Results: The Ongoing Business

Contract Term of Professional Monitoring Services (2014 - 2017)

Average Cost of Acquiring a New Residential Customer (Q3/17)

Residential Customers: Average Tenure (Q3/17)

Leading Methods of Acquiring Sales Leads (Q3/17)

Average Annual Frequency of Dealer-Initiated Customer Contact (Q3/17)

2016 Subscriber Attrition Rate (Q3/17)

Importance of Brand Preference in Choosing Security Dealers (Q3/17)

Primary Reason for Customers to Choose a Security Dealer (Q3/17)

Annual Marketing and Advertising Costs (Q3/17)

Survey Results: The Infrastructure and Ecosystem

Channels to Provide Professional Monitoring Services (2013 - 2017)

Importance of Factors in Selecting a Central Monitoring Station (Q3/17)

Top Ranked Consideration in Selecting a Central Monitoring Station (Q3/17)

Weighted Average % of Time That Communications Paths are Used for Alerts (2016 - 2017)

Primary Communication Path for Security Systems (2013 - 2017)

Types of Residential Security System Panels (Q3/17)

Average Percentage of Sales from Control Panel Brands (Q3/17)

Important Factors in Selecting a Security Control Panel Vendor (Q3/17)

Top Ranked Consideration in Selecting a Security Control Panel Vendor (Q3/17)

Most Commonly Used Interactive Service Providers (2013 - 2017)

Important Factors in Selecting an Interactive Service Provider (Q3/17)

Top Ranked Consideration in Selecting an Interactive Service Provider (Q3/17)

Likelihood of Switching Suppliers in the Next 12 Months (Q3/17)

Survey Results: DIY/Self-Installed Systems

Reasons for Selling DIY/Self-Installable Security System (2016 - 2017)

Impact of Self-Installed Security Systems (Q3/17)

Statement True for Sales of DIY Security Systems in 2017 (Q3/17)

Survey Results: Future Plans

Reasons for Security Dealers to Offer Smart Home Services (Q3/17)

Likelihood to Start Offering DIY/Self-Installed Security Systems (Q3/17)

Reasons Not to Offer DIY/Self-Installed Security Systems (Q3/17)

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