This primary consumer survey provides user segmentation based on usage patterns, phone brands, and mobile content access preferences.

Findings include consumer preferences for smartphone brands and operating systems and mobile content usage, pricing expectations for emerging mobile data services and applications, and interest and expected use of major mobile CE devices, including smartphones, netbooks, eReaders, and media tablets like the iPad.

Key Topics

  • Current Mobile Service and Mobile Internet Usage
  • Mobile Video and Other Premium and User-Generated Content
  • Consumer preferences of Accessing Mobile Cloud Media: Apps vs. Browser
  • Smartphone Users Analysis: Android vs. iPhone vs. Blackberry
  • iPad/Media Tablet’s Impact on Other Mobile CE Devices
  • Mobile Broadband Choices and Fixed-Mobile Convergence Features
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