Television Services: European and Asia-Pacific Outlook

This report analyzes the market for consumer TV services in Western Europe, Eastern Europe, and the Asia-Pacific region, including cable, IPTV, and satellite/DTH. It examines service provider activities and global, regional, and market-specific trends in several service areas, including pay TV, terrestrial/OTA TV, multiscreen, HD, set-top boxes, OTT services, video on-demand, and PVR/DVR features. The report assesses regulatory changes and competitive positioning and includes subscriber forecasts through 2017.

“The TV service markets in Western Europe, Eastern Europe, and the Asia-Pacific Region are more dynamic than ever before,” said Brett Sappington, director of research, Parks Associates. “Operators seek to overcome low ARPUs and are introducing a variety of services to entice greater spending from subscribers. At the same time, new competitive threats stand to drain away subscribers to new services. The trends in today’s market are already defining which companies will be the winners of tomorrow’s subscribers and revenues.”

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The Bottom Line


1.0   Report Summary

1.1 Purpose and Scope of Report

1.2 Data Sources

2.0   Counting Televisions

3.0   Global Trends

3.1 Multiscreen Takes Hold

3.2 IPTV and Satellite Out-Innovate Cable

3.3 IPTV Growth: Slower than Expected

3.4 Piracy Limits Profitable Business Options

3.5 Economic Conditions Hinder Growth

3.6 Consolidation Continues

3.7 OTT Services Continue Growth

3.8 Taxes Policies Hinder Growth

3.9 Moving Consumers to Premium Services

3.10  Interest in Apps and the Second Screen

3.11  Differences in Content Availability

3.12  Quotas on Foreign Content

3.13  Set-top Box Cost Challenges

4.0   Trends in Western Europe

4.1 Economics and Profitability

4.2 Regulation

4.3 Multiscreen

4.4 HD Services

4.5 Digitization

4.6 Launch of the Horizon Set-top Box

5.0   Trends in Eastern Europe

5.1 Low ARPU and Revenues

5.2 Digitization

5.3 HD Services

5.4 Regulation

5.5 Satellite Services

5.6 Multiscreen

6.0   Trends in Asia-Pacific

6.1 Revenues and Billing

6.2 OTT and Online Video

6.3 VOD

6.4 Multiscreen

6.5 Content Restrictions

6.6 Digitization

7.0   Forward Thinking

7.1 Interest in 4K

7.2 HEVC / H.265

7.3 Cloud-based PVR Services

7.4 Recommendations

8.0   Forecasts

8.1 Methodology and Assumptions

8.2 TV Household and Pay-TV Subscriber Growth

9.0   Glossary and Index

9.1 Glossary

9.2 Index

Global TV Households by Technology
Global Pay TV Share by Technology
Availability of Multiscreen / TV Everywhere Services in Western Europe
Price of Basic TV Packages – Eastern Europe
Digital Switchover Completion Dates for Eastern Europe
Availability of Multiscreen / TV Everywhere Services in Eastern Europe
Availability of Multiscreen / TV Everywhere Services in Asia-Pacific
Television Services Forecast Methodology
TV Households Forecast – Europe and Asia-Pacific
Pay TV Subscriptions Forecast – Western Europe
Pay TV Subscriptions Forecast – Eastern Europe
Pay TV Subscriptions Forecast – Asia-Pacific

Publish Date: 2Q 2013

Pages: 62

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

© May 2013 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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