TV Services: Changing the Channel Package

Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, and aggressive competition. As a result, many are exploring opportunities for skinny bundles, a la carte offerings, or other options. This report examines global and regional trends in video service packaging and consumer preferences related to these changes.

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1.0        Report Summary

1.1        Purpose of Report

1.2        Scope of Report

1.3        Research Approach/Sources

2.0        Changing Demand for Live, Linear TV

2.1        Cord-Cutting, Cord-Shaving, and the Adoption of Pay TV

2.1.1     Cord-Cutters and the Return to Pay TV

3.0        Re-thinking the Channel Package

3.1        The Emergence of Skinny Bundles

3.1.1     Licensing and Skinny Bundles

3.1.2     Skinny Bundle Case Study: The Evolution of Sling TV

3.2        Skinny Bundle Impact on Pay-TV Revenues / KPIs

3.3        Industry Trends in Channel Packages and Bundling

3.3.1     OTT / pay-TV Bundling and Partnerships

3.3.2     Ultimate Consumer Choice: A la carte pay-TV offerings

3.4        Carriage Fee Conflicts and Network Blackouts

4.0        Market Forecast

4.1        Forecast Methodology & Assumptions

4.2        Forecast of Pay-TV Subscribers (2015 – 2021)

5.0        Implications & Recommendations

6.0        Appendix

6.1        Glossary

6.2        Index

6.3        Image Sources

U.S. Pay-TV Service Penetration (2011 - 2016)
Number of Pay-TV Subscribers for Leading U.S. Pay-TV Providers (2014-2016)
Cord Nevers by Age (2014-2016)
Cord-Shavers, Cord-Cutters, & Cord-Nevers (2014 – 2016)
Recent Change to Pay-TV Service (2015 – 2016)
Changes to Pay-TV Service by Provider (2015 – 2016)
Reasons Consumers Re-subscribed to Pay TV
Channel Preferences by Skinny Bundle Target Segments
Comparison of Skinny Bundle Size and Pricing (Feb 2017)
Average Expenditure on TV Services (2012 – 2016)
Skinny Bundle Revenue Scenario – Incremental Subscribers
Skinny Bundle Revenue Scenario – Full Cannibalization
Offset Analysis: Skinny Bundle vs. Cannibalized Subscribers
Skinny Bundle Revenue Scenario – The Value of Add-on Packs
Pay TV and OTT Service Subscriptions
A la carte and skinny bundle options among Canadian operators
Consumer Uptake of Operator Skinny Bundles and a la carte Channels in Canada
Recent Carriage Fee Conflicts
YES Network Carriage Fee Battle Ad Campaign
TV Services Forecast Methodology
Number of TV Households by Region (2015 – 2021)
Global Forecast: Number of Pay-TV Households by Type (2015 - 2021)
 

Publish Date: 1Q 2017

Pages: 54

Authored By:
Brett Sappington - Senior Director of Research
Alexandra Martin - Research Analyst
Patrice Samuels - Senior Analyst

© February 2017 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.
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