The Lifecycle of OTT Video Services

Tuesday, June 12, 2018 | 10 a.m. CT (11 a.m. ET)

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SeaChange - Parks Associates webcastAll products and industries have a lifecycle, beginning with initial innovation, evolving through early adoption, and accelerating as market potential is realized.

Co-hosted by SeaChange and Parks Associates

Understanding the lifecycle of a product or industry allows market participants to better plan their strategies to achieve success. OTT (Over-the-Top) video has been a disruptor to the TV, media and entertainment industry. It has powered the introduction of new business models, including direct-to-consumer video, and contributed to the erosion of the traditional service provider business model.

OTT has fueled consumers’ expectations for accessing their high-quality video content on any platform at any location and increased the need to move video to the cloud. Furthermore, the emergence of 5G promises to take OTT video experiences to a whole new level.

In this webcast, Parks Associates discusses the lifecycle of OTT video services across global markets, to assess the growth potential, strategies, and future for both existing and new video services.

Key Takeaways

-  The state of the lifecycle for OTT video in North America, Europe, and other parts of the world.

-  GTM strategies, innovative technologies, and business models that telecom, technology, and media companies are using to compete in this disrupted marketplace.

-  Effective approaches to grow an audience and ensure success of the video service through advanced merchandising and promotion, and much more.   


Marek Kielczewski, Senior Vice President Global Engineering, SeaChange

Brett Sappington, Senior Director of Research, Parks Associates

Marek Kielczewski, Senior Vice President Global Engineering, SeaChange

Marek Kielczewski - SeaChange - Parks Associates webcast

Mr. Kielczewski is responsible for SeaChange’s Global Engineering. He joined SeaChange in May 2016 with the acquisition of Warsaw, Poland-based digital TV software developer and integrator DCC Labs where, as CEO, he led that company through a period of growth over seven years. Previously, he was Director at software developer 7bulls S.A. and COO at Sentivision.

Brett Sappington, Senior Director of Research, Parks Associates

Parks Associates - Brett Sappington

As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

Brett has spent over eighteen years in the industry as an analyst, executive manager, and entrepreneur. Previously, he founded and served as vice president for Teligy, a software company specializing in software for wired and wireless communications systems. Brett established new divisions for networking and audio/multimedia software for Intelligraphics. He has also been involved in the development and marketing of early-market products for 802.11 wireless networking, VoIP, and other technologies.

Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

INDUSTRY EXPERTISE: International Digital Living Trends, Television Services (IPTV, cable, satellite/DTH, terrestrial/DTT), Broadband Services, Multiscreen Services, Value-added Services, Cloud-based Consumer Services, Set-top Boxes, Residential Gateways, Electronic Program Guides, Video Search and Recommendation, Video Metadata, Middleware, Technical Support Services

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