IoT Strategy

Tuesday, February 20, 2018

Addressing Smart Home Device Vulnerabilities

Key value propositions for consumers around the smart home are noted as more security, more safety, and easy management of home solutions for communication and controls in the home. Really, the promise of the connected home hinges on the security, safety, and simplicity of protecting this advanced technology from being exploited to harm households.

In 2017, the connected home market has experienced an expansion of the kinds of attacks that have been increasing in recent more

Monday, January 15, 2018

Consumer Attitudes on Smart Home Products and Insurance Use Cases

Consumer attitudes toward adoption of smart home devices provide critical guidance for insurers and their ecosystem partners in crafting their IoT strategies. Both consumers and insurers show growing recognition that smart home technology can help protect the home and reduce loss and associated costs. With smart home purchase intentions increasing, insurers have a significant opportunity to acquire and retain customers by offering new and innovative ways to mitigate risk and protect their more

Monday, August 28, 2017

Technological advancements in IoT transforming the way consumers interact with their products

Dina Abdelrazik, Research Analyst at Parks Associates, recently sat down with Research and Markets to discuss technological advancements in IoT and how they're transforming the way consumers interact with their products.


How have technological advancements affected the adoption, usage and retention of the smart home?

Technological advancements in IoT continue to improve the connected lifestyle. As a result, adoption of smart home products and services more

Tuesday, July 11, 2017

Continued Innovation Crucial to Smart Home Device Adoption

Continued innovation and messaging are crucial for smart safety and security device manufacturers that want to capitalize on new opportunities in the emerging Internet of Things.

Early adopters of smart devices are often drawn to the innovative design and technological gadgetry. However, mass market adoption depends on clear and compelling value propositions that appeal to the masses when they seek a solution for a personal use case.

Connecting Outlier and Everyday Use more

Wednesday, April 26, 2017

Advancements in smart security creating a safer smart home for consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that effort by producing smart, connected products and services that promise to make the smart home safer than ever.

Home security is the most influential market driver for purchase of these devices to date. Parks Associates research shows more than one-fourth of U.S. broadband households more

Friday, February 10, 2017

Insurance Companies Benefit from IoT Opportunities

Insurance is a data-driven industry. Actuarial tables calculate the probability of death, thereby enabling insurers to quantify and create products to insure against that risk. The Internet of Things and the data streaming from devices in the home, the car, or worn on the body represent an opportunity for the insurance industry to quantify risk with greater precision than traditional methods.

Using IoT to Define Risk

Insurers are racing to gain access to data in order to quantify more

Friday, January 20, 2017

Smart Home Cloud Platform Trends

The IoT space is expanding to provide more targeted service offerings with vertical-specific capabilities, such as pre-defined reference applications, data algorithms, mobile apps, and business intelligence dashboards. Cloud-connected devices function more like software than hardware, creating changes in product development models.

Smart home cloud platforms are a growing segment consisting of smart home control and automation system platforms as well as smart home device more

Tuesday, December 20, 2016

Cloud Platforms Reshape the Value Chain for Connected Devices

IoT cloud platforms offer device makers and companies the opportunity to greatly expand the value of products and services. These devices are reshaping the value chain by altering product design and development, manufacturing, marketing, supply chain management, and service after the sale. They also generate new support activities, such as product data analytics and security.

While connectivity and cloud support require additional product costs for device makers, business value is more

Wednesday, October 12, 2016

8 Future Uses for Gigabit-speed Broadband in the Home

As operators have weighed investment in fiber or network upgrades and as competitors have announced plans for gigabit-speed services, many broadband providers have questioned the need among today’s consumers for broadband speeds of 1 Gbps or more. Parks Associates research shows that in general, consumers in U.S. broadband households are unaware of their broadband speeds; another 27% feel that their current broadband speed is faster or much faster than they need.

In reality, no more

Tuesday, October 04, 2016

Personalizing and Customizing the Smart Home Experience

In the entertainment world, companies first focused on personalization to provide the best customized content search and discovery experiences as well as to provide a competitive differentiator. Personalization and customization are becoming increasingly important elements of success, and companies are using these features and technologies to define services, derive new revenues, and build a loyal base of customers.

Personalization has the potential to positively impact monetization. more

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