IoT Strategy

Wednesday, August 29, 2018

Market Strategies for Residential Security

Over the last five years, the needle for home security system ownership, monitored or not, has stayed within 25% – 27%. Value propositions remain the same and expected growth will be driven by a combination of DIY solutions, expanding distribution channels, innovative financing and continued expansion of the value proposition through interactive services, home controls and AI integration.

Key topics and points of discussion at ESX highlighted the growing interest in DIY solutions, ...read more

Wednesday, July 11, 2018

Amazon’s Answer to Home Security: Installations and No Monthly Fees

The competitive landscape of residential security is rapidly changing. The entrance of tech giants into the security fold not only threatens traditional security providers, but also helps to raise overall awareness of security offerings. However, traditional security providers do not have the technical infrastructure and quick-to-innovate agility of Google, Apple and Amazon.
 
This impending threat has weighed heavy on the traditional security industry, and as a result, new ...read more

Monday, April 02, 2018

Security Dealers Should Leverage Innovation of DIY Products

A number of market developments and trends are impacting the residential security industry and many new solutions were debuted at CES. Traditional security providers are facing increased competition from point solutions such as the all-in-one camera.

While the emergence of smart home products extends the value of a security system, it also increases competition, as smart devices are often sold independently of a traditional security system. Many of these solutions are self-installable, ...read more

Tuesday, February 20, 2018

Addressing Smart Home Device Vulnerabilities

Key value propositions for consumers around the smart home are noted as more security, more safety, and easy management of home solutions for communication and controls in the home. Really, the promise of the connected home hinges on the security, safety, and simplicity of protecting this advanced technology from being exploited to harm households.

In 2017, the connected home market has experienced an expansion of the kinds of attacks that have been increasing in recent ...read more

Monday, January 15, 2018

Consumer Attitudes on Smart Home Products and Insurance Use Cases

Consumer attitudes toward adoption of smart home devices provide critical guidance for insurers and their ecosystem partners in crafting their IoT strategies. Both consumers and insurers show growing recognition that smart home technology can help protect the home and reduce loss and associated costs. With smart home purchase intentions increasing, insurers have a significant opportunity to acquire and retain customers by offering new and innovative ways to mitigate risk and protect their ...read more

Monday, August 28, 2017

Technological advancements in IoT transforming the way consumers interact with their products

Dina Abdelrazik, Research Analyst at Parks Associates, recently sat down with Research and Markets to discuss technological advancements in IoT and how they're transforming the way consumers interact with their products.

THE CONNECTED LIFESTYLE

How have technological advancements affected the adoption, usage and retention of the smart home?

Technological advancements in IoT continue to improve the connected lifestyle. As a result, adoption of smart home products and services ...read more

Tuesday, July 11, 2017

Continued Innovation Crucial to Smart Home Device Adoption

Continued innovation and messaging are crucial for smart safety and security device manufacturers that want to capitalize on new opportunities in the emerging Internet of Things.

Early adopters of smart devices are often drawn to the innovative design and technological gadgetry. However, mass market adoption depends on clear and compelling value propositions that appeal to the masses when they seek a solution for a personal use case.

Connecting Outlier and Everyday Use ...read more

Wednesday, April 26, 2017

Advancements in smart security creating a safer smart home for consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that effort by producing smart, connected products and services that promise to make the smart home safer than ever.

Home security is the most influential market driver for purchase of these devices to date. Parks Associates research shows more than one-fourth of U.S. broadband households ...read more

Friday, February 10, 2017

Insurance Companies Benefit from IoT Opportunities

Insurance is a data-driven industry. Actuarial tables calculate the probability of death, thereby enabling insurers to quantify and create products to insure against that risk. The Internet of Things and the data streaming from devices in the home, the car, or worn on the body represent an opportunity for the insurance industry to quantify risk with greater precision than traditional methods.

Using IoT to Define Risk

Insurers are racing to gain access to data in order to quantify ...read more

Friday, January 20, 2017

Smart Home Cloud Platform Trends

The IoT space is expanding to provide more targeted service offerings with vertical-specific capabilities, such as pre-defined reference applications, data algorithms, mobile apps, and business intelligence dashboards. Cloud-connected devices function more like software than hardware, creating changes in product development models.

Smart home cloud platforms are a growing segment consisting of smart home control and automation system platforms as well as smart home device ...read more

Page(s):   of   5 Next
© 1998-2018 Parks Associates. All Rights Reserved.