Digital HealthSleep Tech Solutions a Key Theme at CES 2018If you spent any time in the Sands Convention Center—part of CES 2018’s Tech West exhibition—you couldn’t miss the explosion of companies offering sleep solutions this year. From startups to established companies like Philips and Nokia, everyone wants to capture a piece of this market. Form factors on display include smart mattresses, sensor strips that slip underneath sheets, smart pillows, smart sensors that clip on pillows, smart sensors that clip on clothes, bed-side monitors that detect sleep, and a range of headsets.
Parks Associates data reveals that 45% of consumers get insufficient sleep; more than 25% severely lack sleep. Sleep tracking features of smart watches and The next phase of sleep tech will take much greater strides to help consumers actually improve sleep, through integration with other products and more comprehensive data sources. Products showcased can detect room temperature, humidity, noise levels, and room darkness, or incorporate that data from other connected home products. Strangely, many companies are taking a proprietary ecosystem approach, pulling in wide sources of data only from their own branded devices—yet, consumers are unlikely to acquire sleep tracking devices, smart lights, smart thermostats and other connected home devices all from the same company. If the sleep tech market can learn anything from the larger smart home market it’s that third-party integration is where complicated scene-based use cases are made possible. By next CES I expect sleep-tech providers that have partnered to be the ones left standing. Companies to Watch:
Jennifer KentSenior Director As Senior Director, Jennifer manages Parks Associates' process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Parks Associates clients and leads the company’s efforts at conceptualizing and implementing digestible, relevant research presented in an optimal manner. Jennifer is always looking at the most effective ways to provide research to Parks Associates clients. Since joining Parks Associates in 2009, Jennifer has worked on the mobile and health research team, specializing in the connected health, mobile payment, and connected car markets, as well as the consumer research team, analyzing consumer data related to the connected home and consumer electronics markets. Jennifer earned her Ph.D. in religion, politics, and society and an M.A. in church-state studies from Baylor University. She earned her B.A. in politics from the Catholic University of America in Washington, D.C.
Industry Expertise: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services |