Parks Points

Xbox a Sought-after Holiday Gift for Households with Children

by David Mitchel | Nov. 29, 2016

Consumer electronics devices are key holiday gift items. One of the key purchase motivators for spending during the holiday season is the presence of children in a household. Adults with no children living at home and no children playing an integral part of one’s life are more likely to have a smaller budget for the holiday season.

Gaming console adoption strongly correlates with the presence of children in the home and we expect the Xbox to continue to be a sought after holiday gift for households with children. While CE strategy transcends any one product, a core product often anchors a brand’s overall portfolio. The Xbox gaming console is a key product in the Microsoft ecosystem. Consumers in households with children under 18 living in the home are far more likely to use multiple Microsoft products than consumers with no children at home. Parks Associates research finds most broadband households with more than one Microsoft product own an Xbox.

Multi-Product CE Brand Owners by Children at Home (Q1/16)

David Mitchel

David Mitchel

Research Analyst

David Mitchel is part of the Parks Associates Consumer Analytics research team. He studies market and consumer trends in a number of areas, including Access & Entertainment, Connected CE, Energy Management, Connected Home Systems, Digital Media, Digital Health, and Mobile Devices.

Prior to working at Parks Associates, David spent 5 years working in a variety of marketing roles, gaining experience in a variety of industries. He earned a BA in Communication from the University of Arizona and an MBA from Thunderbird School of Global Management.

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