Who is Using Multiscreen Services?

Who is Using Multiscreen Services? investigates the awareness and use of pay-TV multiscreen services. In particular, it analyzes which market segments are enthusiastic about multiscreen capabilities and what impact multiscreen services are having on subscriber churn rates.

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Who is Using Multiscreen Services?

About the Research

Previous Research

Cloud DVR: The New Face of Television (Q3/14)

Profiles of Subscribers in Multifamily Residences (Q2/14)

360 View: Entertainment Services in U.S. Broadband Households (Q1/14)

Streaming CE and Content Purchasing Habits (Q1/14)

TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14)

OTT Video Buyers: Subscriptions & Transactions (Q4/13)

OTT in a Pay-TV World (Q4/13)

Consumer Segmentation: Selling Premium TV Services (Q4/13)

TV Everywhere Use & Authentication (Q3/13)

Key Findings

Recommendations

Trends in Multiscreen Awareness & Use

Pay-TV Premium Feature Subscription/Awareness (2012 - 2014)

Multiscreen Awareness by Age (2012 - 2014)

Multiscreen Awareness by Household Income (2012 - 2014)

Multiscreen Service Awareness by Pay-TV Providers (2012 - 2014)

Pay-TV Feature Monthly Usage (2013 - 2014)

Multiscreen Feature Usage by Age (2013 - 2014)

Multiscreen Feature Usage by Household Income (2013 - 2014)

Multiscreen Feature Usage by Pay-TV Service Provider (2013 - 2014)

Profile of Multiscreen Users

Demographic Profile of Multiscreen Users (Q1/14)

TV Program and Movie Consumption Behavior by Multiscreen Users (Q1/14)

Video Viewing Preferences by Multiscreen Users (Q1/14)

Video Consumption on Platform by Multiscreen Users (Q1/14)

Video Consumption on a TV Set by Multiscreen Users (Q1/14)

Percentage With OTT Subscription by Multiscreen Use (Q1/14)

Pay-TV Service ARPU by Multiscreen Users (Q1/14)

Average Monthly Video Expenditure by Multiscreen Users (Q1/14)

Multiscreen Users and Video Viewing Segments

Parks Associates Multiscreen Segmentation

Video Viewing Segments (Q1/14)

Segment Descriptions

Segment Demographics

Pay-TV Service ARPU by Video Viewing Segments (Q1/14)

Multiscreen Use and Awareness by Video Viewing Segments (Q1/14)

Multiscreen Use Among Those Aware of Multiscreen Capability by Video Viewing Segments (Q1/14)

Multiscreen Service Awareness by Video Viewing Segments (2013 - 2014)

Multiscreen Use by Video Viewing Segment (Q1/14)

Multiscreen & Pay-TV Service Changes

Likelihood of Making Changes to Pay-TV Service by Multiscreen Users (Q1/14)

Multiscreen Use & Likelihood of Changing Providers by Video Viewing Segments (Q1/14)

Multiscreen Use & Likelihood of Canceling Service by Video Viewing Segments (Q1/14)

Reason for Considering Cancelling Pay-TV Service by Multiscreen Users (Q1/14)

Reason for Considering Downgrading Pay-TV Service by Multiscreen Users (Q1/14)

Publish Date: 3Q 2014

Slides: 62


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst

Published by Parks Associates
© September 2014 Parks Associates | Dallas, Texas 75248

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