Short-Form Video: Meeting Demand for Premium Quick Content

With the launch and subsequent collapse of Quibi, and changing trends in how younger consumers prefer to view content, the video entertainment industry is increasingly interested in how to best position itself for a world where short-form and bite-sized content is the new norm. This research examines strategies for video services, pay-TV providers, video aggregators, and others in monetizing short-form video and user generated content.

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Publish Date: 4Q 2021

Slides: 46

Authored By:
Liam Gaughan - Researcher

Published by Parks Associates
© June 2020 Parks Associates

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