Voice Recognition & Control on Mobile Devices

Voice Recognition & Control on Mobile Devices analyzes the adoption and use of smartphone voice control features, e.g., Apple Siri and Google Now.

It compares and contrasts the two services and offers trending data on Apple Siri usage. It also assesses the demand for similar voice control features to be incorporated into consumer electronics devices.

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Key Findings & Recommendations

Adoption Trends

Smartphone Penetration (2010 – 2013)

% of U.S. Broadband Household Owning Smartphones, Tablets, or Both (2011 - 2013)

Smartphone Operating System (2011-2013)

Smartphone OS by Wireless Carrier - AT&T (2011-2013)

Smartphone OS by Wireless Carrier - Verizon (2011-2013)

Smartphone OS by Wireless Carrier - Sprint (2011-2013)

Smartphone OS by Wireless Carrier - T-Mobile (2011-2013)

Average Mobile Service Cost by Phone OS (Q1/13)

iPhone vs. Android Demographics

Smartphone OS by Household Income (2012 vs. 2013)

Smartphone OS by Education Level (2012 vs. 2013)

Trends in Siri Usage

Use of the "Siri" Voice Features (2012 vs 2013)

Siri Usage by Age (2012 vs. 2013)

Siri Usage by Household Income (2012 vs. 2013)

Siri Usage by Education Level (2012 vs. 2013)

Satisfaction with Siri (2012 vs. 2013)

Importance of Voice-Command Capability for Next Smartphone by Siri Users (2012 vs. 2013)

Siri vs. Google Now

Adoption of Siri vs. Google Now (Q1/13)

Use of Voice Features: Siri vs. Google Now (Q1/13)

Demographic Profile of Siri Users vs. Google Now Users

Average Monthly Wireless Service Cost:  Siri vs. Google Now (Q1/13)

2012 Smartphone Purchases/Upgrades: Siri Users vs. Google Now Users (Q1/13)

Voice Feature Monthly Usage: Siri vs. Google Now (Q1/13)

Use of Voice Feature for Mobile Activities: Siri vs. Google Now (Q1/13)

Satisfaction with Voice Features: Siri vs. Google Now (Q1/13)

Open-Ended Comments About Apple Siri

High Satisfaction with Voice Features by Gender (Q1/13)

Feature Satisfaction by Voice Feature Usage (Q1/13)

Importance of Voice Feature for Next Smartphones: Siri vs. Google Now (Q1/13)

Importance of Voice-Command Features for Next Phone by Smartphone Purchase Intention (Q1/13)

Feature Importance by Use of Voice Features: Siri vs. Google Now (Q1/13)

Interest In Smart TV UIs (Q1/13)

Mobile Voice Control & Interest In Smart TV UIs (Q1/13)

Additional Research from Parks Associates

Publish Date: 2Q 2013

Slides: 61


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager

Published by Parks Associates
© June 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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