Consumer Segmentation: Who Will Pay for Home Energy Management?

Consumer Segmentation: Who Will Pay for Home Energy Management? gauges current adoption levels for home energy management features and analyzes the consumers that express interest and a willingness to pay for home energy management services. In particular, the report examines consumer demand within the context of a broad range of smart home services that include security and safety features.

Price: $6,500.00

Purchase Questions?



View all slides for this report

hem-mf-2013.gif

- click image to enlarge -

Download Table of Contents (PDF)

About the Research

Previous Research

Key Findings

Recommendations

Market Overview

Home Security System Adoption (2010-2013)

Telecom Service Providers

Cable Service Providers

Home Security System Features (Q1/13)

Likelihood of Upgrading Security System for Remote Monitoring (Q1/13)

Equipment Upgrades Considered for Security System (Q1/13)

Intention to Acquire a Home Security System by Home Ownership (2011-2013)

Ownership of Security or Home Control System (Q2/12)

Home Control System Features (Q2/12)

Programmable Thermostats

Programmable Thermostat Ownership (Q2/13)

2013 Programmable Thermostat Purchases (Q4/13)

Internet-Connected Thermostat Ownership (Q2/13)

Cost of New Programmable Thermostats (Q4/13)

Difficulty in Giving Up Programmable Thermostats (Q4/13)

Decision Factors Influencing Thermostat Purchases (Q4/13)

Holiday Purchase Intention (Q4/13)

Internet – Connected Thermostat Purchase Intentions (Q3/13)

Programmable Thermostats: Steps to Make a Purchase-Decision (Q4/13)

Brand of Programmable Thermostats (Q4/13)

Programmable Thermostat Purchase Location (Q4/13)

The Demand for Home Energy Management

All respondents were presented with a list of home management features.

Most Appealing Home Management Features (Q4/12)

Appeal of Home Management Features – Cont’d (Q4/12)

Top 5 Important Smart home Features (Q4/12)

Importance of Smart home Features – Cont’d (Q4/12)

# of Appealing Home Energy Management Features (Q4/12)

# of HEM Features Tanked Among the Top Three (Q4/12)

Appeal of HEM Features (Q4/12)

Characteristics of Those Desiring HEM

Appeal of HEM Features by Age (Q4/12)

Appeal of HEM Features by Education (Q4/12)

Appeal of HEM Features by Type of Home (Q4/12)

Appeal of HEM Features by Home Ownership (Q4/12)

Appeal of HEM Features by Home Size (Q4/12)

Appeal of HEM Features by Number of People Living in House (Q4/12)

Appeal of HEM Features by Rural/Suburban/Urban (Q4/12)

Appeal of HEM Features & Bundled Electricity Costs (Q4/12)

Appeal of HEM Features by Avg. Electric Bill (Q4/12)

Paying for Home energy Management

Respondents were presented with two scenarios for acquiring a home management system.

Service conditions

Demand for Home Management: Model Comparison (Q4/12)

Demand for HEM & Willingness to Subscribe to Home Management Services (Q4/12)

# of Ranked HEM Features & Willingness to Subscribe to Home Management Service (Q4/12)

Under the product-model, respondents were presented with a list of home management equipment.

Intention to Purchase Home Monitoring Products (Q4/12)

Willingness to Buy Home Energy Management Products (Q4/12)

Willingness to Buy Home Monitoring Products: Energy vs. Non-Energy (Q4/12)

Additional Research from Parks Associates

Publish Date: 3Q 2013

Slides: 71


Authored By:
Yilan Jiang - Senior Research Manager
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© October 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

© 1998-2018 Parks Associates. All Rights Reserved.