Technology Enthusiasts & Adopters of Energy Management

Technology Enthusiasts & Adopters of Energy Management provides analysis and profiles of consumers who rate security and energy services highly appealing. It estimates the market size for security and energy services and evaluates the service combinations to maximize market potential. The research examines product ownership, activity, and demographic profiles to target the addressable market and describes messaging that encompasses shared attitudes among targeted households.

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Overview of Report

Overview of Segmentation

Security Service Value Proposition Descriptions

Energy Service Value Proposition Descriptions

Notes on Methodology

Charts & Statistical Information

Definitions

Key Insights

Key Insights for Security Related Services

Key Insights for Energy Related Services

Recommendations

Recommendations for Security Service Providers

Recommendations for Energy Service Providers

Market Potential for Security and Energy Services

Estimate of Total Addressable Market

Appeal of Individual Services

Specified Service Concept Rankings

Specified Service Concept Enthusiasts

TURF Analysis

Optimal Bundles to Maximize Reach

Analyzing Households with High Appeal

Outline of Analysis

Security Services

Overview of Security Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Energy Services

Overview of Energy Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Appendix – Appeal of Individual Services

Video Home Monitoring

Overview of Video Home Monitoring

Overlap of Video Home Monitoring with Other Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Home Security and Monitoring

Overview of Home Security and Monitoring

Overlap of Home Security and Monitoring with Other Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Remote Access and Control

Overview of Remote Access and Control

Overlap of Remote Access and Control with Other Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Energy Monitoring

Overview of Energy Monitoring

Overlap of Energy Monitoring with Other Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Energy Management, Control and Convenience

Overview of Energy Management, Control and Convenience

Overlap of Energy Management with Other Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Managing Energy to Utility Rates

Overview of Managing Energy to Utility Rates

Overlap of Managing Energy to Utility Rates with Other Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Managing Major Appliances

Overview of Managing Major Appliances

Overlap of Managing Major Appliances with Other Services

Product Owners with High Appeal

Service Subscribers with High Appeal

Attitudes of High Appeal Households

Demographic Analysis

Overview of Demographic Analysis

Demographics of High Appeal Households by Age

Demographics of High Appeal Households by Gender

Demographics of High Appeal Households by Income

Demographics of High Appeal Households by Education

Demographics of High Appeal Households by Region

Demographics of High Appeal Households by Home Ownership

Demographics of High Appeal Households by Home Size

Publish Date: 2Q 2012

Slides: 112


Authored By:
Melissa Duchin - Research Analyst
Tom Kerber - Sr. Director, IoT Strategy

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

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