Warranties and Support Services for Smartphones, TVs, and MP3 Players

Warranties and Support Services for Smartphones, TVs, and MP3 Players analyzes the market for support services for these devices, including adoption trends, consumer satisfaction, and revenue impact on point-of-sale purchases.

Parks Associates’ Digital Home Support Services research service analyzes consumer experiences, preferences, and expectations for premium home technical support services.

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Warranties and Support Services for Smartphones, TVs, and MP3 Players

About the Research

Previous Research

Key Conclusions & Recommendations

Trending Data

Product Adoption (2009 - 2012)

Percentage of Broadband Households Buying Smartphone and MP3 Player (2007-2011)

Percentage of Broadband Households Buying Flat Panel TV (2007-2011)

Average Selling Price of Smartphone, MP3 Player, and Flat Panel TV (2008 - 2011)

Mobile Phone Handset Insurance (2009-2010)

Purchase of Extended Warranty Plan for MP3 Player (2009 vs. 2011)

Importance of Technical Support Service When Choosing a Retail Store (2009-2010)

Smartphone Support Services at the Point of Sale

Attach Rate with Smartphone Purchases (Q1/12)

Average Total Purchase: Smartphones (Q1/12)

Insurance/Protection Plan with Smartphone Purchases (Q1/12)

Mobile Phone Insurance/Protection Plan Purchase by Mobile Phone Cost (Q1/12)

Mobile Phone Insurance/Protection Plan Purchase by Age/Income (Q1/12)

Insurance/Protection Plan Purchase Intention by Education Level (Q1/12)

Insurance/Protection Plan Purchase/Purchase Intention by Gamer/Gender (Q1/12)

Insurance/Protection Plan Purchase by Mobile Phone Type (Q1/12)

Satisfaction with Mobile Insurance/Protection Plan (Q1/12)

Insurance/Protection Plan Purchase Intention by Use of the Service (Q1/12)

Flat-Panel TV Support Services at the Point of Sale

Attach Rate with Flat-Panel TV Purchases (Q1/12)

Average Total Purchase: Flat-Panel TVs (Q1/12)

Flat-Panel TV: Installation Services (Q1/12)

Flat-Panel TV Warranty/Set-up Service Purchase by Age/Gender (Q1/12)

Flat-Panel TV Warranty/Set-up Service Purchase by TV Type/Pay-TV Service (Q1/12)

Warranty/Set-up Service Purchase Intention by Age (Q1/12)

Warranty/Set-up Service Purchase Intention by Education Level (Q1/12)

Warranty/Set-up Service Purchase Intention by Gender/Children at Home (Q1/12)

Warranty/Set-up Service Purchase Intention by TV Type/Pay-TV Service (Q1/12)

Satisfaction with Warranty and Set-Up Services for Flat-Panel TV (Q1/12)

Warranty/Set-up Service Purchase Intention by Use of the Service (Q1/12)

MP3 Player Support Services at the Point of Sale

Attach Rate with Portable MP3 Player Purchases (Q1/12)

Average Total Purchase: Portable MP3 Player (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by MP3 Player Cost (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Education Level/Income  (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Purchase Location/Type of Purchase (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Gender/Purchase Location (Q1/12)

MP3 Player Warranty/Protection Plan Purchase by Gender/Type of Purchase (Q1/12)

Appendix - Demographic/Technographic Profiles

Warranty/Protection Plan Purchase by Demographics/ Technographics – Smartphones & MP3 Players (Q1/12)

Warranty/Set-Up Service Purchase by Demographics/ Technographics – Flat-Panel TV (Q1/12)

Warranty/Support Service Purchase Intention by Demographics/Technographics (Q1/12)

Publish Date: 3Q 2012

Slides: 59


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Director

Published by Parks Associates
© July 2012

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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