Competition in Residential Security

Competition in Residential Security analyzes competition for residential security services between traditional players and new players from the telecom and pay-TV sectors. It assesses the extent to which new players are building a market presence and how they differ in terms of ARPU and satisfaction rates. It also investigates the competitive power derived from bundling security services with video, voice, and data services.

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About the Research

Previous Research

Growth in Self-Installed Energy and Smart Home Systems (Q4/14)

Competition in the Residential Security Market (Q4/14)

360 View: Residential Security and Smart Home (Q3/14)

The New Face of Home Security: Forecasts and Players (Q4/13)

Key Findings

Industry Insight


Overview of Smart Home Segmentation:

Segmentation Overview

Segmentation Methodology

Smart Home Segments (Q1/15)

Segment Demographic Profile

Security Offering, Messaging for Segments

Overview of Residential Security Market:

Home Security System Ownership (2014 - 2015)

Use of Professional Monitored Security Service (2014 - 2015)

Average Monthly Cost of Professionally Monitored Security Service (2014)

Home Security Systems with Smart Home Capabilities (2014 - 2015)

Home Security Systems with Home Control Features by Length of Ownership (Q4/14)

New Systems: Smart Home Security Adoption by Smart Home Segments (Q4/14)

Provider of Professional Security Monitoring (2014)

Length of Time Since Purchasing Current Security System (Q4/14)

Home Security System Installation (Q4/14)

Home Security Installation by Length of Ownership (Q4/14)

New Systems: Home Security Installation by Smart Home Segment (Q4/14)

ARPU & Bundles:

Amount Paid for Recent Security System Purchase (Q4/14)

Professional Monitoring Service ARPU by Type of Provider (Q4/14)

Professional Monitoring Service as Part of a Bundle (Q4/14)

Amount Spent on Professional Monitoring Service & Bundles by Provider (Q3/14)

Relationship with Provider Prior to Subscribing to a Bundle with Professional Monitoring (Q4/14)

Relationship with Provider Prior to Subscribing to a Bundle with Professional Monitoring by Provider (Q4/14)

Service Cancellation in order to Obtain a Bundle Including Professional Monitoring Service (Q4/14)

Satisfaction, Switching, and Canceling:

Satisfaction with Professional Monitoring Services by Provider (Q4/14)

Net Promoter Score Ratings for Professional Monitoring Service Providers (Q4/14)

Likelihood of Remaining With Current Professional Monitoring Service Provider (Q4/14)

Recent Changes in Professional Monitoring Service (2014)

Recent Changes in Professional Monitoring Service by Provider (Q4/14)

Cancellation of Professional Monitoring Service (Q4/14)

Previous Professional Monitoring Service Provider (Q4/14)

Reason for Canceling Professional Monitoring Service (Q4/14)

Additional Research from Parks Associates

Publish Date: 2Q 2015

Slides: 60

Authored By:
John Barrett - Director of Consumer Analytics
Tom Kerber - Senior Director, IoT Strategy and Custom Research
David Mitchel - Research Analyst
Yilan Jiang - Senior Director of Consumer Analytics

Published by Parks Associates
© June 2015

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