Consumer Demand for Connected Wearables

This study examines the state of the wearables market including smart watches, fitness trackers, and GPS sports watches. The research provides insight into consumer device adoption and purchase trends, the changing nature of the wearables categories, major barriers to adoption, in-demand product features, and how the customers of the big four players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices.

Price: $7,500.00

Purchase Questions?



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Download Table of Contents (PDF)

Consumer Analytics: CE Devices & Mobility Track

Key Questions Answered

Survey Methodology

Defining Heads of Broadband Households

Definitions and Abbreviations

Reading Parks Associates Charts

Executive Summary

Industry Insight

Key Findings and Market Impact

Overview of Connected Wearables Market

Personal Use of Wearable Devices (Q2/19)

Adoption of Connected Wearables (2014 - 2019)

Wearables Adoption by Age Group (Q2/19)

Wearables Adoption by Income (Q2/19)

Brand Share of Wrist Wearables Owned (Q2/19)

Adoption by Age: Apple vs. Fitbit Wearable Brand (Q2/19)

Model Type Used Most Frequently by Brand (Q2/19)

Model of Smart Watch Personally Used (Q2/19)

Brand of Fitness Tracker & GPS Sports Watch Personally Used (Q2/19)

Method of Acquiring Wearable Devices (Q2/19)

Method of Acquiring Wrist Wearable by Brand (Q2/19)

Average Cost of Most Frequently Used Wearable by Brand (Q2/19)

Connecting Wearable Device to Internet (Q2/19)

Connecting Wearable Device to Internet by Brand of Most Frequently Used Wearable Device (Q2/19)

Purchase Drivers for Wearables

Drivers for Purchasing Connected Health Products (Q2/19)

Important Considerations for Purchasing Connected Health Products (Q2/19)

Top 10 Health Metrics Among Pedometer and Wrist Wearable Purchasers (Q2/19)

Top Three Most Useful Health Metrics of Wrist Wearable (Q2/19)

Top Three Most Useful Health Metrics of Pedometer (Q2/19)

Important Wearable Purchase Considerations (Q2/19)

Important Purchase Considerations by Brand of Most Frequently Used Wearable Device (Q2/19)

Top 5 Most Important Features of Smart Watch (Q2/19)

Important Purchase Features by Brand of Most Frequently Used Smart Watch (Q2/19)

Purchase Inhibitors for Wrist Wearables

Reasons for Not Owning or Not Personally Using Wrist Wearable (Q2/19)

Cost as the Reason for Not Own Wearable Reason by Household Income (Q2/19)

Key Reasons for Not Own Wrist Wearables by Age (Q2/19)

Activities Performed on Smart Watches

Activities Performed Regularly on Smart Watch (Q2/19)

Activities Performed Regularly on Smart Watch, cont. (Q2/19)

Type of Activities Performed on Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Communication Activities Performed on Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Fitness/Health Activities Performed on Smart Watch by Brand of Most Frequently Used Device (Q2/19)

News & Entertainment Activities Performed on Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Personal Activities Performed on Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Voice Command Activities Performed on Smart Watch by Brand of Most Frequently Used Smart Watch (Q2/19)

Use of Companion App Functionality by Smart Watch Users

Mobile App Features Used (Q2/19)

Use of App with Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Use of Diet/Nutrition App with Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Use of Sleep App with Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Use of Social Engagement App with Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Use of Wellness Engagement App with Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Use of Medical App with Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Use of Add-On Products/Services App with Smart Watch by Brand of Most Frequently Used Device (Q2/19)

Appendix

Publish Date: 4Q 2019

Slides: 67


Authored By:
Kristen Hanich - Senior Analyst
Yilan Jiang - Director
Pooja Kamble - Researcher

Published by Parks Associates
© October 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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