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Primary Research | The Role of Retail Stores
Download Table of Contents (PDF) The Role of Retail Stores Previous Research Key Findings Recommendations Overview of the Retail Channel Annual CE Product Purchase Location (Q1/13) Online Purchases: Computers & Mobile Devices (2008-2012) Online Purchases: Home Entertainment Devices (2008-2012) Retail Purchases by Store (Q1/13) Online Sources That Online CE Buyers Purchased from (Q1/13) ( Online Purchases During 2012 Holiday Season: Planned vs. Actual (Q1/13) Online vs. In-Store Purchasing 1H 2013 CE Purchases (Q2/13) 2013 Consumer Electronics In-Store Purchases (Q2/13) 2013 Consumer Electronics Online Purchases (Q2/13) 2013 CE Purchases by Location (Q2/13) In-Store/Online Buying Groups (Q2/13) Demographic Comparison of 2013 CE Buyers by Purchase Location (Q2/13) % of In-Store/Online Buying by Group (Q2/13) Top 5 Stores/Websites by Buyer Group (Q2/13) Breakdown of Buying Groups by Store/Website (Q2/13) Purchase Location Compared to 2 Years Ago (Q2/13) Likelihood of Buying In-Store/Online by Group (Q2/13) Likelihood of Buying In-Store/Online by Store/Website (Q2/13) The Shopping Process Offline Shopping Behaviors when Buying Online (Q2/13) Offline Shopping Behaviors when Buying Online by Group (Q2/13) Offline Shopping Behaviors when Buying Online by Website (Q2/13) % of Buyers Examining Products in Stores (Q1/13) Online Shopping Behaviors when Buying In-Store (Q2/13) Online Shopping Behaviors when Buying In-Store by Group (Q2/13) Online Shopping Behaviors when Buying In-Store by Retail Store (Q2/13) Online/In-Store Purchase Decision Factors (Q2/13) Online/In-Store Purchase Decision Factors Continued (Q2/13) Online/In-Store Decision Factors by Group (Q2/13) Rating the Online vs. In-Store Experience Comparison of Retail/Online Channels (Q2/13) Comparison of In-Store/Online Channels by Group (Q2/13) Overall Shopping Experience: Comparison of Retail Store/Online Channels by Store/Website (Q2/13) Extended Warranties & Support: Comparison of Retail Store/Online Channels by Store/Website (Q2/13) Return Policies: Comparison of Retail Store/Online Channels by Store/Website (Q2/13) Product Comparison: Comparison of Retail Store/Online Channels by Store/Website (Q2/13) Product Info: Comparison of Retail Store/Online Channels by Store/Website (Q2/13) Price: Comparison of Retail Store/Online Channels by Store/Website (Q2/13) Price Comparison: Comparison of Retail Store/Online Channels by Store/Website (Q2/13) Important Factors for Retail Stores to Have (Q2/13) Retail Store Engagement Reasons for Visiting a Consumer Electronics Retail Store in Past 30 Days (Q2/13) Reasons for Visiting CE Retail Store in Past 30 Days by Group (Q2/13) Store Visit to Research CE In Advance of Purchase by Store/Website (Q2/13) Store Visit to Compare CE Prices In Advance of Purchase by Store/Website (Q2/13) Services Likely to Encourage In-Store Purchases (Q2/13) Services Likely to Encourage In-Store Purchases by Group (Q3/11) Services Likely to Encourage In-Store Purchases by Store/Website (Q3/11) Publish Date: 2Q 2013 Slides: 73 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Research Manager
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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