TV’s Journey to the Cloud

Tuesday, August 25, 2020 | 11 AM CT

Kaltura - Parks Associates free research WebcastComplete the form on this page to download this webinar.

Co-hosted by Kaltura and Parks Associates

The TV market is undergoing transformational change, fueled by a shift in consumer preferences and viewing habits to online sources—average time spent watching internet video increased from 12.6 hours per week in 2017 to nearly 19 hours per week.

Pay-TV services are leveraging the cloud-based environment to deliver high-quality viewing experiences, to increase engagement with personalized capabilities and services, to expand into new markets, and to increase monetization options by optimizing operations and gaining flexibility to respond to changing market conditions. By migrating services to cloud TV infrastructure, operators are benefiting from the scalability and the robustness of pay TV alongside the agility and speed of OTT.

The explosion of online viewing options came at the same time many shelter-in-place orders were enacted, helping to drive increased consumption of video services, and households are relying more and more on OTT services for a top-quality entertainment experience.

Currently 62% of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69% in Q1 2019. Exclusive and original content plus free trials are the primary drivers of OTT subscription uptake and engagement, and many services are able to deploy new business models, flexible subscription options, and targeted content options through a flexible cloud-based environment.

Join Parks Associates, Kaltura, and Amazon Web Services in an interactive discussion about the best of OTT and pay TV, business models emerging through cloud TV services, the past and future trajectory for TV services on the journey to the cloud, and what new opportunities are ahead.


  • Drivers leading TV services to cloud TV transformation
  • Steps and considerations in transitioning to the cloud
  • Business outcomes that can be achieved with cloud TV transformation
  • Evolution of the TV experience, shaped by both consumer demand and business requirements


Morsy Cheikhrouhou Morsy Cheikhrouhou, Business Portfolio Leader,Telecom Media Distribution Solutions, Amazon Web Services

Morsy Cheikhrouhou has accumulated more than 20 years of experience in Telecom and Media. He is currently heading the Telecom Media & TV Portfolio at AWS working with leading market technology suppliers and key Telecommunications actors. Prior to this position, Morsy worked at AWS Elemental and several other Video- and Media-centric Start-ups such as Verimatrix, Inc.

Morsy holds an Exec-MBA from HEC, and PhD from EPFL.

Steve Nason Steve Nason, Director, Parks Associates
Twitter ID: @SteveAtParks

INDUSTRY EXPERTISE: Entertainment content and services, consumer behavior on emerging technology markets

Steve is a director at Parks Associates, specializing in entertainment content and services. He brings nearly 20 years experience in a variety of market research and marketing strategy roles including several in the emerging technology and media space.

Steve earned both his BS in Telecommunication with a concentration in Business and his MA in Mass Communications from the University of Florida.

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Nuno Sanches Nuno Sanches, General Manager, Media & Telecom, Kaltura
Twitter ID: @kaltura

Nuno Sanches brings almost two decades of experience in the Telecom, Pay TV and Media industries, and has joined the Kaltura Team as General Manager, Media and Telecom. Before joining Kaltura, Nuno created from the ground up and led for 6 years Vodafone Group’s Global TV Product Development organization. Before that Nuno led Product, Marketing, Content and Technology in Portugal’s largest pay-tv operator. During his career he led some of the earliest and most successful launches of advanced user interfaces, live TV restart, TV everywhere, network PVR and Cloud TV in Europe. Nuno holds an MBA from Harvard Business School, is passionate about product, design and user experience. When he is not globe-trotting bringing the future of TV to life he spends his time reading, cooking and exploring the world with his teenage son and two young daughters. Nuno is based in Kaltura’s London office.

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