Providing Market Intelligence for 40 Years

In The News

The New TV Interface Wars: AI, Discovery & Ecosystem Competition

According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, advertising, and consumer engagement on connected TVs.

"These refreshes come at a critical time for the connected TV market as operating system ecosystems increasingly shape the market rather than hardware alone." Michael Goodman, Parks Associates.

"For content providers and advertisers, the growing emphasis on platform-controlled discovery creates both opportunities and challenges," Michael Goodman, Parks Associates.

From the article, "The New TV Interface Wars: AI, Discovery & Ecosystem Competition" by Michael Goodman

Previously In The News

Soaring Memory Prices Dampen Demand for Budget Smartphone

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

Data: US cable providers lost 280,000 broadband subs in Q1

Research from Parks Associates’ Broadband Market Tracker shows broadband subscriber losses among the largest cable providers in the US continue to lessen as operators strengthen customer retention eff...

The Annoyance Problem: How Vivint’s Smart Deter™ Keeps Security Features Switched On

Parks Associates research sharpens the picture at the homeowner level. The firm reports that 62% of security system owners experienced at least one false alarm in the past 12 months, and that 53% of t...

Why Retention Now Hinges on Smarter Personalization Strategies

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor. From the...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive