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September 10, 2020

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media addresses shifting consumer video service market

Research firm reports the average Netflix subscriber has had the service for over 50 months

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from analysts and industry leaders on the key factors and market drivers necessary for success in the competitive and changing landscape of online video. The research firm notes that US consumers continue to access OTT content at all-time high levels, but OTT service churn remains high. The conference will focus on strategies to engage and retain subscribers so they do not migrate to competing services.

“Viewer loyalties are shifting as subscriptions to traditional pay-TV services decline,” said Steve Nason, Research Director, Parks Associates. “The average Netflix subscriber has had the service for over 50 months, and while Amazon Prime Video and Hulu also have foundational status as must-have services, all other services have much shorter subscription histories. Newer services such as Disney+, Apple TV+, HBO Max, and Peacock, plus an expanding CBS All Access, are all making a strong push to be part of the core OTT service stack for US households. At Future of Video, we will examine the factors that drive subscriber loyalty and long-term engagement with OTT services.”

At Future of Video, Parks Associates highlights in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building successful video services. 

2020 Speakers


Andrea Clarke-Hall, Vice President of Business Development, Tubi, Inc.

Jean Ellen Cowgill, GM of QuickTake and Global Head of Strategy and Business Development, Bloomberg Digital, Bloomberg Media

Carolyn Ferreira, Head of Customer Acquisition, Philo

Darren Lepke, Head of Video Product Management, Verizon Media

Sandeep Gupta, Vice President of Amazon Fire TV, Amazon

Damian Pelliccione, Co-Founder & Chief Executive Officer, Revry, Inc.

Renata Paulino Policicio, VP, Research and Insights, ESPN

Marty Roberts, CEO & Co-Founder, Wicket Labs



Marc Beckwitt, Executive Vice President - Business Affairs & Development, Pure Flix

Gabriel Berger, CEO, ThinkAnalytics

Lu Bolden, Chief Revenue Officer, Verimatrix

Renato Bonomini, VP Global PreSales, ContentWise

Michael Daley, Global VP Solution Evangelist, Vindicia, part of Amdocs Media

Christopher Dean, VP & GM, Media & Entertainment, Salesforce Industries

Megan Dover, Executive Director of Video and Entertainment Product Management and Development, Cox Communications

Alex Drosin, Head of Worldwide Business Development, Deltatre

Henry Embleton, Head of Ad Products & Revenue, Crunchyroll

Paul Finster, VP, Innovation & Webscale Sales, MediaKind

Rob Gelick, Executive Vice President and General Manager of Streaming Services & Chief Product Officer, ViacomCBS Digital

Peter Gibson, Exec. Director of Product, Comcast Technology Solutions

Gideon Gilboa, EVP Product, Marketing, and Solutions, Kaltura

Ben Grad, Head of Content Strategy & Acquisition, fuboTV

Rich Green, Director, Global Strategic Business Development, Intel Sports

Dan Hurwitz, Chief Revenue Officer, Penthera

Virginia Juliano, CEO & Founder, CobbleCord

Simon Leadlay, Head of Product Management, You.i TV

Bob Leighton, SVP, Liberty Global

Jodie McAfee, Senior Vice President of Marketing and Strategy, VIZIO

Stefanie Meyers, Senior Vice President Distribution, Starz

Alain Nochimowski, Chief Technology Officer, Viaccess-Orca

Erick Opeka, President, Digital Networks, Cinedigm

David Sanderson, CEO, Reelgood

Jason Schaeffer, SVP Growth, Crackle Plus

Kirstin Seitz, Head of Marketing Strategy and Operations, Philo

Blake Stuchin, VP, Digital Media Business Development, NFL

Jen Taylor, VP Digital Audience Development, A+E Networks

Chris Thun, VP of Product, TiVo

Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO

Jennifer Vaux, Director, Programming Acquisition, The Roku Channel, Roku Inc.

Claire Weingarten, Director, Strategic Partnerships, Newsy, The E.W. Scripps Company

Mark Young, Senior Vice-President, Global Strategy, Business and Corporate Development, Fandango

The conference agenda includes the following topics and sessions:

  • New Trends in Video
  • Next Phase in the Streaming Wars
  • The Next Big 3 in OTT
  • Evolution of Pay TV
  • Finding Success: Retention, Distribution, and Aggregation
  • Age of Video Aggregation
  • The Path Forward for OTT Services with Aggregation
  • Retention and Churn in OTT
  • Data and Decision Making in Video Services
  • New Business Models and Distribution Strategies
  • Rise of Ad-based OTT Services  
  • OTT Partnerships: Key to Success
  • Navigating a New World: COVID-19 Impact on Video Viewing
  • Moving Forward: COVID-19 Impact on Live and Sports

Registration is open, and media are invited to attend. For more information, contact Rosey Ulpino, rosey@parksassociates.com, 972.996.0233.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies.

Future of Video takes place virtually on February 10, March 31, May 5, July 21, and September 10, 2022, with an in-person conference on December 12-14, 2022. For more information, visit www.futureofvideo.us. Register Now.