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APR 27, 2011


Parks Associates to Present New Research on Products and Services for the Connected Consumer

Firm to host Analyst Roundtable at CONNECTIONS™

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Living Conference and Showcase, June 28-30, Santa Clara. The roundtable "Cloud Media and the Connected Consumer" will be the first session on June 29, 8:15 a.m.

“Cloud media create changes across all markets in digital products and services, and Parks Associates will use this roundtable to discuss our latest consumer and industry research," said Stuart Sikes, President, Parks Associates. “Our analysts understand the trajectory of consumer demand and areas where companies, if they are to be successful, need better outreach."

By 2015, there will be almost 240 million unique online video viewers in the U.S., and the proliferation of connected and mobile CE will create multiple anytime/anywhere scenarios. Currently 39% percent of U.S. adults 18-24 find TV Everywhere extremely appealing, but less than 30% of U.S. broadband households find the digital locker an attractive alternative for music or video. CONNECTIONS™ focuses on the impact of the cloud on consumer markets, including communications, content, connected CE, and value-added services.

The analysts on the roundtable will discuss key topics for the connected home industries:

  • Broadband value-added and video services
  • Home networking technologies and applications
  • Consumer demand and the business case for connected CE
  • Mobile communications, broadband, and devices
  • Multiplatform, advanced, and interactive advertising
  • Consumer technical support services
  • Home systems including health, energy, and monitoring

Participating Analysts

Parks Associates is hosting three pre-event workshops, June 28, providing access to consumer research, market trends, and business developments.

Keynotes include Jon Cody, SVP, Digital Media, Fox Networks Group; David Grubb III, VP, Architecture & Strategy, Converged Experience, Motorola Mobility; and Glenn Lurie, President, Emerging Devices, Resale and Partnerships, AT&T Mobility and Consumer Markets.

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, iTOK.NET, mgMEDIA, RoxioNow, and Troppus, an EchoStar company.

CONNECTIONS™ sponsors will host a complimentary webcast "Consumer Cloud Products and Services" on May 11. For information about CONNECTIONS™, visit www.connectionsconference.com.

About CONNECTIONS™

Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference features multiple virtual sessions hosted throughout 2021 focused on the adoption of technology including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com