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July 30, 2020

83% of consumers who use telehealth services had their most recent visit paid by insurance, either completely or partially

UnitedHealthcare, MDLIVE, Sirona Strategies, and athenahealth to address major shifts in consumer healthcare services at 7th annual Connected Health Summit  

International research firm Parks Associates announced new research today showing 83% of consumers who use telehealth services had their most recent telehealth visit paid either completely or partially by insurance. In the past 12 months, 41% of US broadband households used a telehealth service, nearly tripling year-over-year. The firm will present new consumer trending data at its seventh annual Connected Health Summit: Consumer Engagement and Innovation virtual conference, September 1-3. Early sponsors include Alarm.com, Nortek Security & Control, athenahealth, Softeq, and Sprosty Network.

“The COVID-19 pandemic has thrust virtual solutions to the forefront of healthcare. Sweeping regulatory changes, combined with changing consumer preferences regarding in-person versus remote care, have created an enormous shift in the market, and very quickly,” said Elizabeth Parks, President, Parks Associates. “We are excited to bring together industry leaders to share, network, and learn about new trends emerging and how innovative technology can help further enable health services at home.”

Connected Health Summit will examine the immediate, near-term, and long-term impacts of COVID-19 on the consumer healthcare market. On September 1, the opening day of the conference, the session “Telehealth and RPM: Moving to the Core of Healthcare Delivery” includes consumer insights from Parks Associates, followed by a presentation from Dr. Donna O’Shea, Chief Medical Officer of Population Health Management, UnitedHealthcare.

Then interactive panel discussions will address reimbursements and the sudden uptake of virtual care solutions, including the physician experience and integration of connected medical devices. Speakers:

  • Paul Brient, SVP & Chief Product Officer, athenahealth
  • Michael Farrell, Chief Revenue Officer, MDLIVE
  • Amar Kendale, Chief Product Officer, Livongo
  • Kristen Ratcliff McGovern, Partner, Sirona Strategies

“Consumers consistently report preferences for local providers for virtual consultations, and the market is now meeting that demand. In Q2 2020, 46% of recent telehealth users report using a service offered by a local physician’s office versus only 13% in 2019,” said Jennifer Kent, Sr. Director, Parks Associates. “The industry now needs to expand providers’ ability to collect and integrate data from a wide array of connected health devices, to deepen the providers’ understanding of patient needs and expand the issues that may be addressed via virtual care.”

The agenda for Connected Health Summit includes visionary presentations from Beth Israel Deaconess Medical Center / Harvard Medical School, Blue Shield of California, Care Planning Institute, Cincinnati Children's Hospital Medical Center, Cox Communications, People Power, and UnitedHealthcare. Throughout the event, Parks Associates will feature its latest data from COVID-19: Impact on Telehealth Use and PerspectivesCOVID-19: Impact on Seniors, Caregivers, and Independent Living Solutions, and Wearables: Health and Wellness Use Cases

Registration is open, and mediaare invited to attend. For more information, contact Rosey Ulpino, rosey@parksassociates.com, 972.996.0233.

About Connected Health Summit: Consumer Engagement and Innovation

Parks Associates’ Connected Health Summit is an executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home.

Connected Health Summit provides insights on consumer behaviors and changing demands driven by the COVID-19 pandemic and new business models, IoT technologies, and deployments emerging to target these new needs. The conference addresses opportunities for new solutions, including smart home platforms, on-demand services, voice assistants, and wearables, to empower consumers, caregivers, and providers with new insight into patient health and to meet the growing demand for services in independent living, chronic care management, remote access to care, and wellness and fitness.

The ninth annual Connected Health Summit: Independent Living and Wellness will feature an in-person conference in September 2022 and virtual sessions on January 20: Health and Home: State of the Market; March 24: Telehealth and Remote Monitoring: Health to Home; June 16: Smart Home and Health: Modern Living; and October 6: Seniors and Caretakers: Living Independently.www.connectedhealthsummit.com

Follow the event on Twitter at @CONN_Health_Smt.