Streaming in the 2020s – An Industry Comes of Age

Tuesday, June 9, 2020 | On-demand Download

Comcast - Parks Associates free research WebcastComplete the form on this page to download this webinar.

Co-hosted by Comcast and
Parks Associates

More than three-quarters of US broadband households subscribe to an OTT service, far surpassing the 62% that subscribe a traditional pay-TV service via a cable or satellite provider.

The streaming market is still a relatively new entrant in the media and entertainment space, having just hit its 10-year birthday. In those 10 years, significant strides have been made in the technology and services by these providers, but this area needs to continue to innovate to maintain strong growth and positive viewer experiences.

We need to look beyond this current moment to ensure continued growth and innovation in streaming services. As we look ahead, what comes next in this world of streaming? What are the technological priorities to move us into the next phase of streaming?


  • Understand current consumer and industry trends shaping the OTT marketplace
  • See how OTT services have evolved across their businesses: operations, distribution, content, customer acquisition, and retention
  • Understand how OTT services have to change to keep pace with the competition and an ever-changing consumer base
  • Learn what the OTT marketplace will look like in 2025


Tom Griffiths, Director of Technology, ITV

Bart Spriester, GM and VP, Content and Streaming Provider Solutions, Comcast Technology Solutions

Jon Watts, Senior Advisor, MTM

Steve Nason, Research Director, Parks Associates

Tom Griffiths Tom Griffiths, Director of Technology, ITV

Bart Spriester Bart Spriester, GM and VP, Content and Streaming Provider Solutions, Comcast Technology Solutions

Bart Spriester is the Vice President and General Manager of Content and Streaming Provider Solutions for Comcast Technology Solutions. In this role, Bart oversees sales, service, and product management for the business, delivering solutions to hundreds of media and technology companies worldwide. 
An industry veteran, Bart served as Senior Vice President, Video Products and Solutions for Harmonic, Inc. prior to joining the Comcast Technology Solutions leadership team in 2018. Previously, Bart was the Executive Vice President and General Manager, North America, and CTO for Encompass Digital Media where he improved its market competitiveness and customer support through centralized and standardized business systems. He came to Encompass from Cisco Systems where he was the Vice President and General Manager for the Digital Media Networks business unit. He also served as managing director of Cisco’s EMEA Video Division and was named to the company’s European Operating Committee.
Bart earned his MBA at the Georgia Institute of Technology, and a B.S. in electrical and electronics engineering from the University of Illinois at Urbana – Champaign. Bart is a Six Sigma yellow belt and a graduate of the Executive Management Program from Harvard Business School.

Jon Watts Jon Watts, Senior Advisor, MTM

Jon is a co-founder and Senior Advisor at MTM. He has nearly 25 years of consulting experience, providing insights and strategic advice to media and technology companies around the world. He works across MTM’s teams, leading engagements focused on strategy and growth, media futures, digital transformation, OTT and advanced advertising. Jon speaks regularly at industry conferences events around the world and is actively involved in a wide range of industry organisations, trade bodies and initiative. He is a member of the IBC Content Steering Board.

© 1998-2021 Parks Associates. All Rights Reserved.