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Lexar Launches DRAM Upgrades for Mobile Devices and Desktop Computers to Enhance Consumer Experience

"With many consumers looking to increase the performance of their existing computing devices rather than replacing them, retailers need to offer solutions that enable their customers to extend the life of their devices," said Terrence Groth, worldwide system product group manager, Lexar Media. "In fact, according to a recent study by Parks Associates, 64 percent of consumers who experienced slow computer performance have considered improving the performance of their laptop or netbook computers, so we're providing retailers with upgrades end-users can install themselves with the Lexar DRAM solutions."

While desktop and traditional notebook computers remain a reliable computing option for many customers, sales of smaller netbooks are rapidly rising, due to their appeal as a popular secondary computer for business travelers, a low-cost first computer for families, and the primary computer for consumers in emerging markets. Parks Associates found that 37 percent of new laptop and netbook customers consider DRAM density to be a very important feature, and with the popularity of these devices steadily increasing, Lexar is providing retailers with performance upgrades to improve their customers' overall user experience.

From the article, "Lexar Launches DRAM Upgrades for Mobile Devices and Desktop Computers to Enhance Consumer Experience"

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