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Thursday, August 01, 2013

Streaming Music Subscribers to Reach 29 Million This Year

This mirrors expectations from another analyst firm, Parks Associates, which predicts streaming music subscribers to triple by 2017.

The reports also show that Spotify is currently dominating the streaming music market. The service currently accounts for just shy of one-third of on-demand music subscribers around the world, according to ABI. French service Deezer, South Korean service MelOn, and Rhapsody account for large portions of the market as well.

From the article, ...read more

Tuesday, June 19, 2012

Netflix Beats Cable for Customer Satisfaction

A new study has revealed that customers rate Netflix Watch Instantly higher in customer satisfaction than premium broadcast TV. The study, from market research and consulting firm Parks Associates, cites the low cost and high viewing flexibility of Netflix streaming as part of the reason for the service’s popularity.

“Consumers can pay for a month of Netflix for about the same amount as for two pay-TV VOD movies,” said Brett Sappington, director of research at Parks Associat ...read more

Wednesday, May 19, 2010

Online Video Ad Revenue To Surpass $1.3 Billion

U.S. online video advertising revenue is on track to surpass $1.3 billion this year, according to a new report from Parks Associates.

Among U.S. broadband households, almost 50% of heads-of-household aged 18-34 are indifferent to targeted advertising, while 42% aged 25-54 and 25% aged 55 or older are neutral.

"Indifference indicates consumers can be won over by new advertising strategies, provided these messages are designed well, with truly relevant content," said Heather ...read more

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