Washington Post

Thursday, October 05, 2017

Netflix raises prices on U.S.-based plans

Beyond its immediate effect on subscribers, the price increase foreshadows a future in which the streaming video market is dominated by a handful of players that have captured the majority of a family’s limited entertainment budget.

There’s some evidence that consumers are willing to pay for more than one streaming service, said Glenn Hower, a senior analyst at Parks Associates, a research firm. The question is whether there’s an upper limit to this number.

From the arti ...read more

Monday, August 28, 2017

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Associates. Although just 1 percent of cancellations are by viewers discontinuing a free trial, many people appear to be spending a matter of months on a streaming service before switching.

“The churn numbers tend to be pretty high, indicating there are a substantial number of consu ...read more

Thursday, January 14, 2016

When Is It Worth Giving Up Your Data? Americans Aren’t Quite Sure

But thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, which is offered by Google parent-company Alphabet that makes much of its revenue by tracking our behavior and selling us targeted ads.

From the article "When Is It Worth Giving U ...read more

Wednesday, June 25, 2014

Report: Google to debut new TV set-top box in race with Amazon and Apple

However, Google has been successful with Chromecast. At $35, the dongle is cheaper than a set-top box and lets users stream Internet video through phones, tablets and computers running Google’s Chrome browser.

Market research suggests it’s worth Google’s while to keep trying for success in the TV market. A market researcher with Parks Associates told CNET that, while TV sales are down, sales of devices that plug into televisions and play video and music are expected to jump ...read more

Sunday, March 13, 2011

USA Mobility jumping from pagers to smartphones, tablets with acquisition of Amcom

The use of mobile devices in the health industry is not ubiquitous yet, but researchers who track the sector say it is trending that direction. The government's push for hospitals to use electronic records - while also reducing the cost of care - has expedited the adoption of newer technology.

"The hospital administrators, especially at large group practices, already realize if you put a smart tool in physicians' hands they can use the device to the point where their product ...read more

Thursday, February 19, 2009

Some Markets Pull Plug on Analog TV

Many stations that switched early said they did so for financial reasons.

"Local and regional broadcasters have been losing ad revenue, and it's cutting into their budgets. Trying to broadcast a digital and analog signal simultaneously is very expensive for them," said Jayant Dasari, a research analyst at Parks Associates, a market research firm in Dallas.

From the article, "Some Markets Pull Plug on Analog TV" by Kim Hart

Saturday, April 12, 2008

Rabbit Ears Fears? Converters Clear Picture.

"Kurt Scherf, an analyst with Parks Associates, a market-research firm in Dallas, said he expects some people will instead opt to buy a new digital TV because prices have dropped in recent years. "

From the article, "Rabbit Ears Fears? Converters Clear Picture.," by Kim Hart

Wednesday, February 06, 2008

Dell Amends Enterprise Support Plan

Understanding customers' needs will ultimately help Dell deliver better services to consumers too, said Kurt Scherf, vice president and principal analyst at Parks Associates. However, while Dell has been criticized for a weak consumer support function, the new support model is targeted only at enterprise customers for now. It is possible that this support model will be delivered to customers in the future, Dell said.

From the article "Dell Amends Enterprise Support Plan."

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