The New Age Online

Sunday, January 25, 2015

Netflix eyes empire as Internet TV battle heats up

The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.

Hower said around half of US households with broadband also have a streaming service most of them Netflix but that the percentage of those with traditional pay TV has remained steady at 85 to 87 percent.

While many young adults are happy with online services such as Netflix, most households are using st ...read more

Sunday, March 17, 2013

Smartphones and tablets driving interactive TV viewing

Enriching the viewing experience with show-related info

Now, the latest research from Parks Associates reveals that tablet and smartphone owners are turning to their devices for interactive TV guide information too. Over one third (36%) of smartphone owners and 35 percent of tablet owners search for product/service information on the device while watching TV. Over one-third also regularly use apps to search for show-related information or check listings while in front of the ...read more

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