The Mac Observer

Thursday, July 10, 2014

It’s Time for Some U.S. Apple TV Marketing

Apple TV sales fell behind both Roku and Google Chromecast in 2013, according to data from Parks Associates. The research group said Apple sold just over 2 million units in the United States last year, while Roku sold about 3.88 million units.

While those numbers put Apple's streaming entertainment box in third place in the U.S., it's still the overall top seller worldwide. Over 20 million Apple TVs have been sold since the device was introduced, compared to Roku's 8 million ...read more

Wednesday, December 04, 2013

Apple Tops Dell in ‘Planned Holiday Purchases’ for Desktop Computers

Apple topped Dell as the most popular brand for desktop computers in an annual survey of "planned holiday purchases" by research firm Parks Associates. This marks the first time Apple has claimed that spot for desktop computes, and it's something that should concern Michael Dell.

"Apple topped the list of intended brands for desktop purchases for the first time this year,” John Barrett, director of Consumer Analytics at Parks Associates, said in a statement. “In 2011 and 201 ...read more

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