The Hollywood Reporter

Wednesday, April 28, 2021

Streaming Wars Casualties: Cable TV Channels on Chopping Block

Driving this oncoming consolidation are two factors: managing the decline of the traditional pay TV business, while also investing in direct-to-consumer streaming offerings. “They are all trying to find this balance of, where do I capture the lion’s share of ad dollars and viewership in traditional, combined with trying to gain this emerging piece in streaming,” says Steve Nason, research director for Parks Associates.

From the article "Streaming Wars Casualties: Cable TV Ch more

Wednesday, January 08, 2020

Streaming Services Reckon With Password-Sharing "Havoc"

Password sharing has serious economic consequences. In 2019, companies lost about $9.1 billion to password piracy and sharing, and that will rise to $12.5 billion in 2024, according to data released by research firm Parks Associates.

From the article "Streaming Services Reckon With Password-Sharing "Havoc"" by Alex Weprin.

Thursday, November 07, 2019

Where Do Niche Streamers Fit in a Sea of Services?

To help spur early growth, niche services are using the targeting capabilities of tech giants like Amazon, Roku and Apple to drive new subscriptions (in exchange for a cut of revenue). AMC Networks is among the companies that make their services available through these intermediaries.

“This scenario is exactly why we are seeing increasing interest in aggregation services like Amazon Channels, Roku Channel, even Apple channels now,” says Brett Sappington, senior research dire more

Monday, August 01, 2011

'Diablo III': Blizzard Entertainment Introduces In-Game eBay for Virtual Sales

“Gamers are investing real money in virtual items in Farmville, World of Warcraft, and other online games, to the point they are filing lawsuits to establish ‘ownership’ of these virtual goods,” said Pietro Macchiarella, research analyst, Parks Associates. “The enormous player base, availability on multiple devices, and the introduction of instruments such as Facebook Credits contribute to growing revenues.”

From the article, "'Diablo III': Blizzard Entertainment Introduces more

Tuesday, November 13, 2007

NBC Uni's move into vid game ads augurs trend

"This is definitely important for the in-game ad industry," says Michael Cai, director of broadband and gaming at Dallas-based research firm Parks Associates. "At least the major guys are now paying attention and are taking some action instead of just going to conferences."

While only about $54 million was spent on ads (both static and dynamic) within PC, console, and mobile games in 2006, that will rise by 66% to $90 million this year and then to $150 million in 2008. Withi more

Monday, July 02, 2007

Solid first half for media stocks

Parks Associates, though, is a bit less convinced that the iPhone will be an instant hit. The firm said that 3% of U.S. Internet users are "highly interested" in picking up an iPhone for $499 plus a two-year service commitment.

"The high price point may prevent the iPhone from achieving greater adoption over the short term," Parks Associates principal analyst Kurt Scherf said. "It may be an early adopter product that appeals to technophiles but initially leaves other interes more

Saturday, April 01, 2006

Mixing Media

The stakes of bringing it all together are huge. Research firm Parks Associates estimates that add-ons to triple-play service will boost monthly per-subscriber revenue to $206 by 2010 -- nearly double that current tally.

From the article "Mixing Media," by By Andrew Wallenstein.

Friday, July 02, 2004

Squeezing revenue from older games

The digital distribution of video games, commonly known as games on demand, is exciting game publishers like Atari which, three months ago, launched Atari On Demand ( to extend the life of its vast portfolio of older, mainstream titles. Gamers can pay $14.95 a month and play to their heart's content or try a game and then purchase it with the click of a mouse and a blazingly fast download. There's no need to head to the local Blockbuster or even subscribe t more

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