The Atlantic

Saturday, June 18, 2016

Can Trump TV Succeed?

In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there’s going to be an audience,” said Glenn Hower, a research analyst at the market-research company Parks Associates. “It’s just a matter of if that audience is going to be able to sustain a service in its entirety.” Matthew Levendusky, a University of Pennsylvania political scientist ...read more

Wednesday, March 28, 2012

Why Would Anyone Ever Use Siri? This Is Why.

A new study from Parks Associates helps to flesh out that picture a bit. The data show that just over 60 percent of iPhone 4S owners are using Siri for some sort of task at least several times a week. Functions that people use their phones for regularly -- calling, texting -- are the most common functions for people to execute with Siri. And, generally speaking, the less common a function -- watching movies, scheduling meetings -- the fewer people are doing it with Siri.

Thi ...read more

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