Tuesday, February 23, 2010

Walmart to Purchase VUDU: News Analysis by Parks Associates

After abandoning its initial online video plans in late 2007, Walmart has returned to this market with the announced acquisition of VUDU on February 22. With Best Buy working with Roxio CinemaNow, will Walmart leverage the VUDU acquisition to develop its own branded connected CE products? "Walmart is re-entering the OTT (over-the-top) market at an opportune time," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. "Parks Associates' consumer research of online ...read more

Wednesday, February 17, 2010

Advanced TV, mobile advertising and social networking to lead long-term recovery in U.S. ad spending, says Parks Associates

Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S. ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to a market forecast by Parks Associates.

The Parks Associates' report, Advertising Outlook: Shifting Dollars, features a survey of U.S. advertising and media executives and found this group optimistic about 2010 ad spending as well as th ...read more

Friday, January 29, 2010

Consumer preferences for PC tech support in Europe vary greatly, says Parks Associates

Consumer preferences for PC tech support in Europe vary greatly among service providers, manufacturers, and independent companies, according to industry analyst Parks Associates. The upshot: the European markets are far different than the U.S. market with its high visibility brands like Geek Squad(TM).

Parks Associates’ latest study, Customer Support in the Digital Home: Europe, finds European households vary significantly in their preferences for PC tech support, indicating t ...read more

Wednesday, December 23, 2009

Parks Associates at CES: Connected CE devices, 3D content, storage and support services will foster CE industry growth in 2010

Consumer demand for connected CE devices, 3D content, storage and support services are among the hot topics industry analysts from Parks Associates will address during multiple speaking engagements at the 2010 International CES (Consumer Electronics Show) and the 2010 CONNECTIONS(TM) Summit.

Parks Associates will host the fourth-annual CONNECTIONS™ Summit: Monetizing Connectivity in the Home on January 7, the first day of CES. The analysts will also participate at Digital Medi ...read more

Thursday, November 19, 2009

Parks Associates announces its 2010 industry events and Premier Program for sponsors

International research firm Parks Associates today announced its 2010 event schedule and a Premier Sponsorship Program. The company's 2010 event line-up includes CONNECTIONS(TM): The Digital Living Conference and Showcase, a new Smart Energy Summit, the CONNECTIONS Summits in Europe and at CES, and monthly research webcasts.

“Our conferences focus on core areas of growth and opportunity in energy management, entertainment platforms and services, home controls, mobile services, ...read more

Tuesday, March 11, 2008

Parks Associates to address U.K. Connected Home Conference

"Parks Associates announced two expert market-research presentations featuring CEO Tricia Parks at the upcoming Connected Home Conference, to be held March 14, 2008, in Olympia, England. Parks Associates is a key supporter of the IPTV World Forum and the Connected Home Conference. Schedule meetings with the analysts."

"Tricia Parks, CEO of Parks Associates, will present in the session “Trends and Opportunities in the Connected Home Market” on March 14, 9h40-10h00. In addition, ...read more

Thursday, October 18, 2007

Few people would pay to use social networking sites, says Parks Associates

Few U.S. consumers are willing to pay a monthly fee to use social networking sites, according to a market research study on digital media preferences just out from Parks Associates. This online survey of Internet users found 72 percent of social networking users would stop using a site if required to pay a $2 monthly fee. Likewise, nearly 40 percent would stop if a site contains too many advertisements.

From the article "Few people would pay to use social networking sites, say ...read more

Thursday, February 16, 2006

North America and Europe Lag Asia-Pacific in Mobile Gaming, Says Parks Associates

Consumers in Asia-Pacific (APAC) countries lead European and North American consumers more than two to one in the adoption of both single-player and multiplayer mobile gaming, according to Parks Associates. The analysts say 3D multiplayer gaming and casual PC-to-mobile gaming would both be good first steps in driving the mobile gaming market.

The Parks Associates study concludes that the mobile gaming market could also benefit from innovations such as cross-platform designs th ...read more

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