Tuesday, October 29, 2019

Nvidia's New Shield TV Models Add Dolby Vision, Atmos

Nevertheless, it might not help Nvidia expand the reach of its Shield TV products. For most consumers, Dolby support may be just "nice to have."

"Dolby sound is certainly a selling point to audiophiles," acknowledged Kristen Hanich, senior analyst at Parks Assocates, a Dallas, Texas-based market research and consulting company specializing in consumer technology products.

"However, not a lot of consumers own home theater systems nowadays, and Parks Associates consumer su more

Thursday, October 17, 2019

Streaming Is the New Cable

"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates.
"NBC also wants to gain a foothold in the OTT space rather than being left out," he told TechNewsWorld. 

From the article "Streaming Is the New Cable" by Peter Suciu.

Tuesday, October 08, 2019

Sonos Launches Rent-a-Speaker Pilot Program

Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market research and consulting company specializing in consumer technology products.

"Our research shows that upfront costs are a leading barrier to adoption of connected products, as nearly half of smart home device non-owners and non-intenders cite affordability as a reason for not buying more

Friday, September 20, 2019

Fitness: The Sweet Spot for Smartwatches

In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall, 41 percent of smartwatch owners reported that the most commonly used apps were to track calories or to monitor weight loss goals.

From the article "Fitness: The Sweet Spot for Smartwatches" by Peter Suciu.

Tuesday, September 10, 2019

Google's Super-Sized Nest Hub Draws Mixed Reviews

Google has included a hardware switch on the unit that shuts off both the camera and microphone.
"The ability to shut off both the camera and the microphone will appeal to those who have privacy concerns regarding these devices," said Dina Abdelrazik, research analyst at Dallas-based Parks Associates, a market research and consulting company specializing in consumer technology products.

"Privacy concerns with always-on listening devices is a key barrier to adoption of voic more

Monday, August 12, 2019

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a specified level of authentication that best fits the level of the transaction, balancing effective security with degree of inconvenience for users.

With adaptive authentication, each interaction with a device and service is effectively graded for its normalcy, based on prior user be more

Friday, July 26, 2019

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associates.
"Those consumers that subscribe to pay-TV primarily to get CBS have probably already cut the cord for CBS All Access," he told TechNewsWorld. "The remainder likely value the rest of the content in their channel package. This remainder will likely pay $5.99 per month along wi more

Friday, April 26, 2019

Consumers Balk at Premium Smartphone Prices

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to $528," noted Kristen Hanich, senior analyst at Parks Associates.

From the article :Consumers Balk at Premium Smartphone Prices" by Peter Suciu.

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