TechJournal

Thursday, February 28, 2013

Home network problems trouble broadband users

While a majority of broadband homes in the United States now have home network routers, many users experience trouble with their home networks.

Parks Associates says that 78% of U.S. broadband households had a home network router in 2012, up from 54% in 2009, with adoption reaching 95% by 2016.

The international research firm notes consumer demand for connected and mobile devices is fueling adoption of home network devices, which creates new and complex support demands o ...read more

Thursday, November 15, 2012

Ad recall rates 40 percent on smartphones, 33 percent on tablets

New Parks Associates consumer research finds connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device.

“Over 50% of U.S. broadband households now own at least one Internet-enabled CE device, and tablet ownership grew by 146% in the first three quarters of 2012,” says Heather Way, senior research analyst at Parks Associates.

“These devices o ...read more

Wednesday, June 20, 2012

Consumers rate Netflix higher than Pay TV VOD & broadcast

A new report from Parks Associates says that Low cost and viewing flexibility give Netflix an advantage over pay-TV VOD and premium broadcast TV.

The study, Choosing Content: Viewing Video found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VOD in terms of cost.

“Consumers can pay for a month of Netflix for about the same amount as for two pay-TV VOD movies,” said Brett Sapping ...read more

Thursday, July 21, 2011

A third of mobile device users play games monthly, number of older players doubles

Almost one-third of people in the U.S. over 13 play mobile games monthly, and the number of gamers in older demographics more than doubled since 2007, according to Parks Associates. The international research firm’s new report Mobile/Portable Gaming: Market Updates finds the user base for gaming has expanded into nontraditional segments thanks to the popularity of mobile apps and titles such as Rovio’s Angry Birds.

“Traditional game companies have expressed concerns about mo ...read more

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