SP&T News

Wednesday, June 20, 2018

Marketing to millennials, a generation investing in home security

According to Dina Abdelrazik, a research analyst at Parks Associates, 34 per cent of millennials (defined as those born between 1982 and 1998) have a security system.

Fourteen per cent have a self-installed security system, and three per cent have a self-monitored system. In comparison, only six per cent of all U.S. broadband households have a DIY system and two per cent have a MIY system.

“Security adoption is highest among young, affluent and educated consumers with c ...read more

Sunday, October 02, 2016

Time And Targets

Tricia Parks, CEO and founder of Dallas, Tex.-based Parks Associates, says there are several reasons predictions go wrong. One cause is “environmental disruptions,” events no one can foresee, such as 9/11 and the mid-2000s recession; other times, predictions are simply unrealistic. Some forecasters, for example, predict much higher growth than is likely. - See more at: http://www.sptnews.ca/industry-news/time-and-targets#sthash.4ZZ7ToYI.dpuf

From the article "Time And Target ...read more

Tuesday, December 15, 2015

Research reveals growth ahead for U.S. spend on smart home products

Parks Associates and industry executives from Affinegy, Cirrent, ecobee, ULE Alliance, and Wi-Fi Alliance will examine the factors driving adoption of smart home solutions during the session “Ease of Use, Interoperability, and Mass-Market Adoption,” 2:30 p.m. on January 6, 2016 at CONNECTIONS Summit: IoT, Entertainment, and the Connected Consumer.

“Connectivity opens the door to new, highly differentiated products and services, but interoperability remains a challenge,” said ...read more

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