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Tuesday, December 02, 2014

Chromecast closes gap on Roku for streaming dominance

If you’ve not yet bought a Chromecast, what’s stopping you? Google’s tiny streaming stick gets better all the time, and works pretty seamlessly with your existing apps (at least those supporting it). Not having a Chromecast seems silly, and you might soon be in the streaming minority if you’ve not yet snapped one up. A new report shows Chromecast as the number two streaming device in the country, behind only Roku’s legacy system. It’s even more popular than Apple TV.

This in ...read more

Thursday, July 24, 2014

Chromecast turns one with 400m casting milestone

Back in June, market researchers Parks Associates found that, while Chromecast was in an estimated 6-percent of US homes, those actually using it to look at webpages or media on their TVs had dropped significantly. Their conclusion was that the streamer's relatively low $35 sticker price meant many bought in without necessarily researching exactly what the Chromecast could - and couldn't - do, only realizing its limitations and abilities over time.

Google doesn't address suc ...read more

Wednesday, June 11, 2014

Chromecast use declining in US, research reveals

Chromecast, the tiny dongle that was supposed to do big things, may not be on track for dominance. According to a new report, usage of the Chromecast has declined overall. Though 6% of households in the US have one, less and less are using it, instead turning to other mediums.

Parks Associates, a market research firm focussed on consumer devices, surveyed 10,000 homes with Broadband access. The overall usage statistics for viewing a web page, streaming music, and watching vi ...read more

Friday, March 28, 2014

Roku CEO makes fun of Apple TV calling it an iPad accessory

There are no shortage of set top boxes on the market today. Some of the most popular come from Roku. About a year ago, Roku launched the Roku 3 set top box and it is one of the most popular devices the company sells. Apple is also in the market with a product called the Apple TV that has been called a hobby for the company.

Wood also said that after Apple cut the price of the Apple TV to $99 from its original $249, sales of Roku devices doubled. Analysts are backing up some ...read more

Tuesday, March 27, 2012

Research shows what Siri is used for

A consulting group called Parks Associates surveyed 482 owners of the iPhone 4S to see what people are using Siri for.

According to the survey most users are taking advantage of Siri only for basic things. The most popular activities are making phone calls and sending text messages. According to the Wall Street Journal this is a sign that Siri usage mirrors how people commonly use their phones, which makes sense. The research shows other uses are growing with 32% of iPhone 4 ...read more

Wednesday, February 08, 2012

US gaming population has almost tripled since 2008

The study that revealed this information came from Parks Associates and is titled Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games. Based on the title of the report alone, you can probably guess what the conclusion of the study was. It’s thanks to the explosion of games on new and non-barrier-heavy platforms on which to play video games like Facebook and cell phones. These are platforms that everyone has access to, as opposed to the old environment where gamers h ...read more

Friday, December 05, 2008

Mobile advertiser claims to offer Flash ads for iPhone

A mobile advertising platform is claiming to be able to offer Flash adverts on the iPhone, although the method by which they do so is unknown. Greystripe offer advertisers standard IAB-format flash adverts and “tailgate” games, in which promoted content is added into downloadable content.

"Mobile has long been in need of a scalable advertising model and Greystripe's new ad formats resolve that issue on the iPhone," said Michael Cai, Director of Digital Media and Gaming at Park ...read more

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