Security Sales

Wednesday, August 24, 2022

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers.

MDU residents making use of property-provided devices are keenly interested in use cases related to safety and security, as well as energy management. Parks Associates research shows 43% of U.S. MDU residents report using smart home devices, including a mix of property-provided devices and devices the reside more

Wednesday, August 24, 2022

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months.

Parks Associates research reports that siren, phone call, and in-app alerts are the most preferred alert methods regardless of device ownership.

Chris White is Senior Analyst, Parks Associates.

From the article, "Research: Residential Security Demand & Preferences for New Alerts" by Chris White.

Tuesday, July 26, 2022

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, the growing ecosystem of competitors and the need for manufacturers to establish partnerships with suppliers who can help them adapt quickly to new opportunities.

Further, 11% of U.S. Internet households, or over 12 million households, owned a smart door lock, nearly double the a more

Wednesday, May 11, 2022

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormitories.

Consumers have a growing expectation for smart home technology and these new devices help differentiate with modern lifestyle marketing and practical benefits. Consumers living in apartments are more likely to be technology adopters than those living in all broadband hou more

Tuesday, February 01, 2022

Examining the Increasing Value of Choice for Home Security Consumers

Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption. 

At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children. 

While residential security system ad more

Tuesday, August 10, 2021

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 connected devices per home and estimates that number will increase to 20 per home by 2025.

From the article "Why the Smart Home Nework Has Never Been More Vulnerable" by Mitchell Klein. 

Tuesday, April 20, 2021

TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases

Among the featured presenters on Tuesday was Elizabeth Parks, president of Dallas-based research firm Parks Associates. Her presentation, titled “Value of Monitoring: Expanding Beyond the Traditional Use Cases,” centered on new opportunities that are emerging for professional monitoring services to deliver new benefits to today’s connected consumers.

One area Parks discussed briefly was the rise in asset tracking, including the use of tiles for real-time identification and l more

Friday, September 25, 2020

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear
That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monitored security systems.

DALLAS — In a recent survey of U.S. broadband households, Parks Associates found that a larger percentage of consumers (60%) feel “safe enough” with only a professionally monitored home security system, versus 55% expressing they feel “safe enough” with on more

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