Reuters

Sunday, October 07, 2018

Walmart partners with MGM to boost video-on-demand service Vudu

There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according to market researcher Parks Associates.

From the article 'Walmart partners with MGM to boost video-on-demand service Vudu" by Nandita Bose.

Monday, July 02, 2018

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions.

“Customers don’t like surprises that hurt their pocketbook,” he said.

From the article "DirecTV Now to hike prices as content fees rise across industry" by Sheila Dang.

Wednesday, July 12, 2017

RPT-Streaming TV apps grapple with password sharing

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing.

"There has been this kind of cavalier attitude about it," Parks Associates analyst Glenn Hower said. "It hasn't been a priority."

From the article "RPT-Streaming TV apps grapple with password sharing" by Lisa Richwine and Jessica Toonkel.

Wednesday, March 01, 2017

Hulu to launch non-stop customer service as it readies live TV

The increased spending on customer service comes as Hulu is about to go head-to-head with internet channels that offer live TV from AT&T's DirecTVNow and Dish Network Corp's Sling TV.

The services have had hiccups - like shows freezing, viewers getting error messages and system crashes. Their owners also have large customer service staffs already handling calls from their traditional pay TV customers, said Brett Sappington, senior director of research at Parks Associates.

...read more

Tuesday, October 25, 2016

AT&T Aims To Break From Streaming Crowd With Time Warner

But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in.

One of the selling points for online video providers is that it is easy to sign up. Customers can subscribe online rather than waiting for an installer to hook up cable or put a satellite dish on the roof.

Online players "are not the cable company," Parks Associates analyst Glenn Hower said. "There are no contracts, you can cancel any time. That seems to resona ...read more

Wednesday, August 03, 2016

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50 percent, according to research firm Parks Associates.

From the article "Hulu Mounts Pus ...read more

Monday, May 23, 2016

On-Demand Tech Support Companies HelloTech, Geekatoo Merge

Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their homes.

The U.S. tech support industry makes about $30 billion in annual revenue, according to research by Parks Associates, a consulting firm.

From the article "On-Demand Tech Support Companies HelloTech, Geekatoo Merge" by Heather Somerville.

Tuesday, November 10, 2015

BRIEF-Net Insight enters OTT market

According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019.

From the article "BRIEF-Net Insight enters OTT market" by Reuters.

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