Response Magazine

Wednesday, January 06, 2016

News Corner January 6, 2016

More than 40 million U.S. vehicles are connected to the Internet, according to Parks Associates. In their next car, 64 percent of car owners in broadband households would like built-in support for at least one connected activity.

From the article "News Corner January 6, 2016" by Doug McPherson.

Wednesday, November 25, 2015

OTT Services to Reach 306 Million by 2020

Another research firm, Parks Associates, adds that nearly 60 percent of U.S. broadband homes have used at least one OTT service in the past month, with more than 25 percent of homes using two or more in the past 30 days. Overall, nearly 60 percent of U.S. TV homes subscribe to an OTT service with a monthly fee.

The survey notes 25 percent of all OTT video business in the U.S. started up this year, with 40 percent of all OTT services launched within the last two years.

Fr ...read more

Wednesday, October 14, 2015

50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years

And reports vary on actual cord-cutting numbers. A new report from Parks Associates says 10 percent of U.S. broadband households are now cord-cutters. The research company found that a quarter of those have cancelled their pay-TV service in the past 12 months, and are instead using online video sources. In February, a Moffett Nathanson research report, based on fresh census stats about occupied homes, estimated 3.8 million households that were cord cutters or “cord-nevers.” Last ...read more

Wednesday, May 21, 2014

Connected TV Ads Puzzle Media Buyers

Parks Associates research says in first-quarter 2014, U.S. broadband households watched roughly three hours of online video per week on each of three platforms: mobile phone, tablet and connected TV. Connected TV viewing has rapidly climbed from 2.3 hours per week in first-quarter 2013. Mobile phone and tablet video usage have seen more modest rises.

Parks says 81 percent of U.S. broadband households watch video on a TV set, while 60 percent watch content on a computer, 31 p ...read more

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