Research

New whitepaper developed in partnership with Technicolor addresses IoT edge solutions in smart spaces

Today Parks Associates released a new white paper, Simplifying the IoT Edge: Smart Spaces Best Practices, that addresses the demand, growth, and use cases of IoT edge solutions in smart buildings including apartments and MDUs, retail and warehousing, and hospitality and building management. The research, developed in partnership with Technicolor, shows that over one third of ...read more

New research highlights increasing consumer consumption of livestreaming video 

Parks Associates’ new video research, found in Quantified Consumer: Livestreaming: The Next Hot Video Market, finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one percent of livestreaming users have recently watched a live sporting event online, while newscasts, the second most popula ...read more

New whitepaper, in partnership with Cox Communities, addresses emerging smart apartment trends 

Parks Associates’ new whitepaper, Doing IoT Right: Top Practices for Multi-Dwelling Units, reports that almost two-thirds of prospective multi-dwelling unit (MDU) residents report that pre-installation of smart home devices is an important factor when selecting a new home. Currently, 34% of MDU property managers offer internet-connected or smart home devices to residents in at lea ...read more

Consumer research highlights 13.9 million home internet cord-cutters in the US

New research from Parks Associates, found in Quantified Consumer: Fixed vs. Wireless – Consumers’ Shifting Broadband Preferences, reveals that US internet households pay an average of $116 per month for their home internet, including both standalone and bundled internet. The research examines consumer demand for broadband connectivity, including demand for new network types and the rationales for ...read more

New study examines consumer adoption of OTT service bundles via a home service provider

Ahead of NAB next week, Parks Associates announced a new study, Home Service Bundles: OTT as a Value-Added Service, which reveals 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered. The consumer study e ...read more

New Consumer Insights Dashboard tracks adoption, purchases, and demand across most common consumer electronics products

Ahead of NAB next week, Parks Associates announced the latest update of its Consumer Insights Dashboard, an ongoing service that tracks adoption of consumer electronic devices and services through its quarterly surveys of 10,000 US internet households. The firm’s Consumer Electronics Dashboard, published biannually, reveals that out of the top five brands, ...read more

New whitepaper, in partnership with SmartRent, examines smart home solutions and Wi-Fi property services, including renter willingness to pay higher rents

Parks Associates’ new whitepaper, Smart Solutions – Boosting Revenue in Multifamily Properties, reports that 88% of US multi-dwelling unit (MDU) renters report access to Wi-Fi through their property either in-unit or in a common area. The whitepaper, developed in partnership with SmartRent, Inc. [NYSE: SMRT], a leading pro ...read more

The research firm’s OTT Video Market Tracker highlights current market trends and activities

New consumer research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of US internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase.

“Amazon's Prime pricing rise, the fou ...read more