Research

Consumer research examines consumer preferences for various piracy behaviors 

Parks Associates research forecasts that in 2019, OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing. 360 Deep Dive: Account Sharing and Digital Piracy reports this number will grow to $12.5 billion in 2024, a growth rate of 38%. Currently 27% of US broadband households engage in some form of piracy or account sharing.

“Piracy is a complex issue tha ...read more

Research provides insights on energy devices and impact on solar energy investments 

Parks Associates released new consumer research today showing consumer are increasingly comfortable self-installing smart energy devices, such as smart light bulbs, smart thermostats, and smart plugs/adapters. Energy Management, Utilities, and Smart Home, featuring a survey of 10,000 US broadband households in Q4 2018, reports that 59% of smart thermostats were self-installed, 79% of smart l ...read more

New consumer and industry research addresses data privacy, smart lighting, video doorbells, and the impact of AI on the smart home

Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data securit ...read more

Research examines use of data-intensive entertainment services among potential broadband cord cutters

New research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer mobile services are particularly susceptib ...read more

Consumer research examines new channels for smart home solutions through home builders, new construction, and multifamily homes

New research from Parks Associates explores the opportunity for home builders and MDUs as channels for smart home solutions, as 25% of US broadband households perceive a “move-in-ready house” would include smart home devices. My Next Home: Demand for Smart Homes and Smart Apartments reports that despite device ownership flattening in 2018, purchase ...read more

Industry report highlights the opportunities in healthcare, smart home, and connected cars for LPWAN

A new research report from Parks Associates finds the combination of low power, wide range, and other interesting features makes LPWAN (low-power wide-area networks) an ideal solution for consumer IoT applications. Opportunities for LPWAN in the Consumer IoT analyzes leading LPWAN technologies and their consumer use cases for healthcare wearables, smart home, asset/pet tracki ...read more

Industry report reviews strategies of major smart home platforms in consumer electronics and security industries 

A new Parks Associates research report notes adoption of connected point solutions and the advent of smart speakers will drive demand for platforms to coordinate and centralize control of smart home products and capabilities in US households. Race to Control the Smart Home Ecosystem: Attracting Partners reviews the strategies of major smart home platforms in the ...read more

Consumer research provides insights on connected lifestyles and energy management in the UK 

Research from Parks Associates finds 25% of UK broadband households rate access to real-time energy use information as the most valuable energy management tool. According to IoT in the UK: Energy and the Smart Home, UK consumers show strong interest in real-time alerts and notifications for high energy consumption. Providers and manufacturers can tap into this opportunity with energy ...read more