Research

Industry webinar, in cooperation with Adeia, features insights on growing consumer interest and adoption of cloud gaming

Parks Associates estimates more than 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. The research firm will host the industry webinar “Delivering on the Cloud Gaming Promise: Strategies for Success,” Thursday, September 29, in cooperation with Adeia, to ...read more

Parks Associates highlights new research at CEDIA Expo in session “The Role of Energy Management in the Future Home”

Parks Associates’ new consumer study Electric Vehicles and the Smart Home finds that nearly three-fourths of electric vehicle (EV) owners own at least one smart home device, compared to 38% of all US internet households. The research firm will share its energy and smart home insights on the panel “The Role of Energy Management in the Future Home” at the upcomi ...read more

The research firm’s OTT Video Market Tracker highlights current market trends and activities

The latest update of Parks Associates’ OTT Video Market Tracker analyzes the NFL+ launch and the market context for the NFL’s streaming service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68% of internet households watch NFL games throughout the season, making football the most widely ...read more

Industry webinar, in cooperation with Particle, addresses new opportunities and challenges within the growing electric vehicle (EV) market

Parks Associates research finds that while electric vehicle (EV) owners charge at home most often, 61% also charge regularly at work, and over 50% charge while at a restaurant, highlighting the demand for and need to expand charging infrastructure as more households acquire EVs.

The research firm will highlight its consumer EV researc ...read more

Parks Associates estimates 15.7 million smart tags will be sold in the US in 2022, rising to 94.9 million in 2027

New research from Parks Associates reports that 95 million smart tags will be sold in the US in 2027, an increase from almost 16 million in 2022, as consumers use these solutions to track valuables, pets, and even other people. Smart Product Market Assessment: Smart Tags, Personal Trackers, and Asset Protection addresses the emerging market for Bluetooth / wirele ...read more

 Industry webinar, in cooperation with Syntiant, features insights  on device data, role of AI in new use cases, and impact of low power computing devices

New consumer data from Parks Associates shows the continued rise in connected health devices with 54% of US internet households owning at least one product and 23% owning three or more. The research firm will highlight the findings during an industry webinar, “Health IoT on the Edge: Accessible, Smart, Secure,”on Wednesday ...read more

Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy

Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. The research firm will host the webinar “Strategies to Protect and Secure the Always-Connected Consumer” on Th ...read more

Research addresses demand for home networking equipment as US ISPs add 9.3 million new households across 2020 and 2021 

New research from Parks Associates reports that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired devices. Home Networking Smart Product Market Assessment includes consumer data and industry insight for home networking equipment, including trending data across years and insight into product adoption, brand foo ...read more