Research

OTT Video Market Tracker analyzes strategies and impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when 19 services left the market, to only six ceasing operations in 2020 so far. The OTT Video Marke ...read more

Webinar examines emerging needs for SMBs in COVID-19 work environment and opportunities for data security and network management solutions

Parks Associates research finds 68% of SMBs are concerned about cybersecurity vulnerabilities at their business locations, with 18% reporting an increased need for data security solutions due to the COVID-19 pandemic. Parks Associates is hosting the complimentary webinar “Value-Added Services for the SMB Segment,” sponsored by Irdeto, on ...read more

Industry whitepapers target growing challenges and opportunities for connected home industry

Parks Associates recently released new research and consumer data focused on COVID-19 contact tracing, voice technology, consumer privacy concerns, and the smart TV and OTT video markets. The firm finds 64% of US broadband households have an internet-connected entertainment device, while 30% have a smart home device, creating a range of products in the home that can deliver new value ...read more

Market Snapshot analyzes consumer research on attitudes on data sharing and personal experiences with COVID-19

Parks Associates research finds consumers in US broadband households are generally willing to participate in contact tracing, including sharing smartphone data, to help combat the coronavirus outbreak, although willingness varies based on age and their personal experience with the disease. The Market Snapshot COVID-19 Contact Tracing: Consumer Perspectives reports a ...read more

Industry report highlights new services enabled by connected devices in the home

New research from Parks Associates finds 38% of smart home device owners find a service that installs smart home devices on their behalf highly appealing. The report Connected Home Services: Updating Modern Lifestyles identifies unique strategies device manufacturers are using to drive recurring revenues by maximizing the value of smart home devices for consumers.

“As the market for sma ...read more

Webinar explores strategies to build new VAS revenues through identity theft protection services

New consumer research from Parks Associates finds 5% of US broadband households annually experience identity theft, which equates to 5.5 million households affected and at least 6.6 million people. Identity theft ranks as the top data security or privacy concern, cited by over half of all US broadband households. The international research firm will discuss consumer demand for i ...read more

Industry and consumer research analyzes impact of DIY security solutions on residential security market

New research from Parks Associates finds 60% percent of US broadband households feel safe enough with only a professionally monitored home security system, while 55% report feeling “safe enough” with only a self-monitored home security system. The firm’s DIY Home Security Tracker and Quantified Consumer: Safe Enough: Consumer Attitudes toward Alternative Security Solutions ...read more

New consumer research highlights consumer demand for connected health and fitness solutions

New Parks Associates research finds 49% of iPhone-owning heads of US broadband households also own at least one connected health product, compared to 34% of owners of Android smartphones. Connected Health, Wearables, and Fitness reports that the most commonly adopted connected health product types are wearables such as smart watches, fitness trackers, or GPS sports watches; however, m ...read more