Research

Tuesday, March 31, 2020

More than one-third of US broadband households listen to podcasts weekly and 9% subscribe to an online news service

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services

A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19.

Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preference ...read more

Thursday, March 26, 2020

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow more as COVID-19 keeps consumers at home

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place

New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services.

The study, conducted in the ...read more

Tuesday, March 24, 2020

76% of broadband households say it would be very difficult to be without broadband service, a finding likely to grow stronger given the public health emergency mandating stay-at-home period

Consumer research study finds standalone broadband increasing and bundles dropping

New consumer research from Parks Associates finds that more than three-fourths of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports that 60% of households would cancel their pay-TV subscription before canceling their broadband serv ...read more

Wednesday, March 18, 2020

35% of large-scale home builders in new survey install whole-home network as standard

New survey of home and MDU builders reveals growing importance of smart home and voice control technology in new construction 

 A new Parks Associates study of US home and multifamily builders that sell or install smart home technology reveals the most common technology strategy among large-scale single-family builders (LSBs) is to install a whole-home Wi-Fi network. MDUs, Home Builders, and Smart Home Technologysupported by BUILDER and Multifamily Executive, reveals 35% o ...read more

Tuesday, March 10, 2020

OTT service churn in 2019 reached 35%, up from 28% in 2018

Parks Associates and Swrve present data and insights on driving engagement and reducing churn in saturated OTT market 

International research firm Parks Associates finds the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018.  The firm will examine strategies for OTT services to counter churn and attract new viewers during the complimentary webcast “Driving Engagement and Reducing Churn in OTT,” cohosted with Swrve on Tuesday, March 17, 1 p.m. CT ...read more

Monday, March 09, 2020

OTT video services continue to gain ground following success at industry awards

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker predicts OTT video services will benefit as their recognition during awards season in video entertainment continues to expand. For this year’s Golden Globes, Netflix, Hulu, and Amazon earned a total of 47 nominations, nearly double the 25 they received last year, with the three services winning two awards each.

“Apple TV+ s ...read more

Thursday, March 05, 2020

60% of newly acquired security systems are self-installed

DIY Home Security Tracker finds DIY security solutions claim the majority of new security households

New research from Parks Associates finds that DIY security systems are taking a larger share of the residential security market due to their growing popularity among security households. The research firm’s DIY Home Security Tracker notes that among consumers who acquired their security system less than two years ago, 60% are self-installed, compared to only 7% of systems pur ...read more

Wednesday, February 19, 2020

Only 38% of consumers feel appreciated by their insurance company

Consumer research study addresses impact of smart home devices and incentives on insurance choice

New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study, Transforming Home Insurance and Creating Consumer Value, showing that loyalty rewards, including new products, can drive some consumer ...read more

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