Research

Tuesday, September 18, 2018

7.7 million standalone and all-in-one networked/IP cameras will be sold in U.S. in 2018, with $889M in revenues

Smart Product Market Assessment finds networked/IP cameras provide peace of mind to consumers

Parks Associates today released Smart Product Market Assessment: Networked Cameras, which estimates 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889 million in revenues.  

“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart h ...read more

Wednesday, September 05, 2018

Overall rate of OTT video service cancellation steady at 18%

Parks Associates, Swrve, and Comcast Technology Solutions to address overcoming subscriber churn in the OTT video service landscape

Parks Associates research finds the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at approximately 18%. The firm will examine the unique challenges in addressing subscriber churn in the OTT video service landscape and how providers can make their services invaluable among ...read more

Wednesday, August 08, 2018

One in five U.S. broadband households is highly sensitive to data collection and use

Market research firm examines current and future impact of data on the pay-TV industry

New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities. While these consumers understand that many companies use this data, 80% believe that they receive little in return for use of their data. TV ...read more

Tuesday, July 24, 2018

More than 40% of streaming media player owners use their device daily or almost daily to access online content

IoT research firm examines how consumers use streaming devices to access video content

Parks Associates announced new research today showing streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily. Only 34% of smart TV or smart PVR/DVR owners use these devices daily. The firm’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home shows that among consumers who sa ...read more

Monday, July 23, 2018

More than 50 million households interested in buying a sleep tech tracking product

Consumer study assesses consumer awareness and usage of sleep tracking technologies

New sleep research from Parks Associates reveals nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nearly 60 million consumers who report having at least one sleep problem. Sleep & IoT: Behaviors, Awareness, and Opportunities reveals 51% of U.S. broadband households are interested in buying a sleep ...read more

Thursday, July 12, 2018

Consumers watch more than two hours of alternative video on a computer each week

 Market research firm examines how alternative content is threatening pay TV

New video research from Parks Associatesrtoday reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that ...read more

Tuesday, July 10, 2018

10% of U.S. broadband households watch esports, and 62% play video games at least one hour per week

New industry report examines emerging trends in the esports entertainment industry and consumer trends in esports, gaming, and sports segmentation

Parks Associates today announced new research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks Associates’ new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professiona ...read more

Thursday, June 28, 2018

Zero net energy home construction increases 75% from 2016 to 2017

New industry report examines energy-efficiency investments by builders

A new industry report from international research firm Parks Associates shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to Net Zero, this growth aligns with increases in expressed consumer demand, as Parks Associates’ consumer segmentation regarding energy efficiency estimates 42% of all U.S. consumers classify as energy- ...read more

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