Research

Wednesday, July 28, 2021

Gap between OTT and traditional pay-TV services continues to grow, according to Parks Associates

New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services. The firm’s Video Services Dashboard reveals 82% of US ...read more

Thursday, July 22, 2021

23% of US broadband households own three or more smart home devices

New whitepaper examines the adoption and growth of connected products in US broadband households and the impact on consumer lifestyles, new homes, and the MDU market

Parks Associates research finds 88% of US households have broadband, with an increasing number of connected devices tapping into high-speed connections to deliver safety, security, convenience, and energy-saving use cases. The firm’s latest whitepaper, Smart Products: Building the Modern Home, developed for GE A ...read more

Tuesday, July 20, 2021

34% of US broadband households, approximately 36 million households, own a home security system

Parks Associates to present home security and smart home trends at ISC West

Parks Associates today announced that Elizabeth Parks, president of the international market research firm, is a featured speaker in the session DIY for Smart Home and Security – What are the Impacts? at SIA Education @ ISC West Program, July 19-21 at the Sands Expo & Convention Center in Las Vegas, NV. The session, hosted Wednesday July 21 at 11:00 am, also features Mark Owen Burson, VP, Marketing & ...read more

Wednesday, July 14, 2021

67% of technology executives report virtual events are not as valuable as in-person events but expect hybrid virtual and in-person format in the future

Industry webinar explores the evolution of B2B marketing and impact of COVID-19 on business 

New industry survey data from Parks Associates reveals 91% of business executives in the connected home space are ready and willing to travel for in-person conferences and meetings, once their company or organization allows travel. The research firm is presenting the survey results during “Transforming B2B Marketing – Expanding Your Reach,” an industry webinar on July 15 at 1 pm CT U ...read more

Thursday, July 08, 2021

US pay-TV industry lost over 18 million subscribers between 2014 and 2020

By the year 2024, the traditional pay-TV subscriber base will decline to 53 million US households 

New research from Parks Associates estimates that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services delivered over an operator- ...read more

Wednesday, July 07, 2021

40% of MDU renters are interested in bulk broadband internet bundled with their rent

New whitepaper developed for Cox Communities addresses growing demand for connectivity in multidwelling units

New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home devices among MDU residents, with 41% of all MDU broadband households owning at l ...read more

Thursday, July 01, 2021

Parks Associates Announces Consumer Technology Expert Mark Vena as Smart Home and Strategy Leader

Industry veteran brings decades of expertise to international research firm celebrating its 35th year in 2021

Parks Associates today announced that Mark Vena, a longtime consumer technology executive, joined the research firm as Senior Director, Smart Home and Strategy. Parks Associates, celebrating its 35th year, is the leader for industry and consumer research and expertise focused on consumer, computing, and mobile technology markets. The firm conducts quarterly surveys o ...read more

Wednesday, June 23, 2021

Smart home solutions in prime position to meet consumers’ concerns about the health and safety of their children and aging loved ones and the security of properties

64% of US broadband households report reconsidering aspects of home and lifestyle as a result of COVID-19 pandemic

New research from Parks Associates reveals COVID-19 has significantly impacted consumer behavior and has heightened concerns for safety and security, with 64% of consumers reconsidering at least one lifestyle change as a result of the pandemic. "Safe Space: Elevated Smart Home Use Cases during COVID-19,"a study of 10,000 US broadband households, identifies consu ...read more

Page(s):   of   83 Next
© 1998-2021 Parks Associates. All Rights Reserved.