PCC Mobile Broadband

Monday, January 26, 2015

OTT TV and IPTV: Dual Opportunities for Operators in the Fast Growing Video Services Market

IPTV, OTT TV and OTT video services will all be redefining the TV experience, and more importantly will be seeing a large number of telcos expanding into the TV and video services market. On one end, households are doing away with their TV sets in favour of streaming on their smart devices, and on the other, households are buying more streaming devices to bring the content they see on their phones and computers to their TV sets. According to a recent research from Parks Associat ...read more

Friday, September 26, 2014

OTT Video Services Popular Among US Households, Operators Targeting Cloud-based Offerings

OTT video services are seeing high adoption rates in the US. According to Parks Associates, 55% of US broadband households subscribe to an OTT video service. Proliferation in IP-based content and the widespread use of OTT applications on smart devices is expected to be the key drivers pushing for the widespread use of OTT video services. Park Associates, a market research and consutling company said that given the current take-up rates on OTT video services, providers of cloud s ...read more

Wednesday, July 30, 2014

SmartPhones Influence Demand for 'Connected Car' Services, Stronger Outlook for CarPlay and Android Auto

Drivers appetite for internet connection is closely linked to how easy internet can be brought to the touchscreen and how easy services can be accessed. What a recent research report - Connected Cars: Revenue Opportunities by Parks Associates, a market research and consulting company showed is that, the more accustomed drivers are to using smartphones and the multitude of applications that come with it, the more likely they are to want the same experience while driving.

Park ...read more

Friday, June 20, 2014

Device UnBundling: Parks Survey Results Show Amazon May Have A Better Guess of What the Market Wants

Device bundling has always been part of service providers' strategy to sign on more subscribers and sell more data. After all, selling gigabytes of data on 3G or 4G LTE only makes sense if mobile subscribers are able to own smart devices from which they are able to access their favourite applications, browse the internet and keep up with their social circles. However, how well have these bundling strategies contributed to increased usage of data? While revenues increase from the ...read more

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