PCB 007

Thursday, June 26, 2014

4% of U.S. Broadband Homes to Purchase a Smart Watch

Parks Associates, ahead of its upcoming digital health webcast, announced that 2% of U.S. broadband households purchased a smart watch in 2013, with another 4% very likely to purchase a smart watch in the next 12 months.

The research, including a 1Q 2014 survey of 10,000 U.S. broadband households, found Samsung as the leading smart watch brand. Among smart watch buyers, 20% purchased directly from the manufacturer, 18% from Amazon, and 17% from Best Buy. Nearly one-half of c ...read more

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