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Tuesday, March 24, 2015

Video site Vessel bets fans will pay for early access

Video creators on Vessel keep 70% of ad revenue, compared with 55% that is typical on YouTube, plus 60% of Vessel subscription revenue.

With those incentives, the new service will be an easier sell to creators than offering viewers who are used to watching videos for free, said Brett Sappington, director of research at Parks Associates.

"Vessel must rely on content creators' popularity and self-marketing to entice their loyal viewers into paying a monthly fee," he said.

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