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Friday, March 04, 2016

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online video sources.

"First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, Director, Research, Parks Associates. "The Spanish pay-TV market in general has a very active, cost-conscious base of subscriber ...read more

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