Midsize Insider

Thursday, April 25, 2013

Mobile Apps Influence Consumer Behavior

Mobile apps are being downloaded at a rapid pace and changing consumer habits. That's according to a new study by Parks Associates. As a result, midsize firms are thinking about the best ways to benefit from the trends and improve their applications.

Usage Patterns

In North America alone, it is estimated that the number of smartphone and tablet application downloads will skyrocket to 7 billion by the end of 2013, according to Parks Associates. In an article featured in t ...read more

Wednesday, February 20, 2013

Tech Support to Skyrocket for Midsize Firms

The research by Parks Associates, a market research and consulting firm, was recently featured in eWeek. The findings predicted the annual growth rate over four years would be a little more than 14 percent in the U.S. market. The article points out that the growth trend comes from the fact that more companies are reliant on 24/7 uptime and, therefore, require more innovative offerings from companies that service small and midsize companies. In the age of BYOD, more employees are ...read more

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