Medical Economics

Wednesday, January 11, 2017

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of exciting health and wellness solutions and raising the standards in user experience design,” says Harry Wang, senior research director at Parks Associates, a consulting company specializing in emerging consumer technology products and services. “Apple has bigger ambition beyond this influe ...read more

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